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Success is won by visionaries who master execution.
In an organization, inefficiency means missed opportunities and wasted resources. Your organization should be profitable, have a clear strategy and efficient execution plan, develop top leaders committed to growth, deliver high value to customers, and attract and retain top talent.
Since you cannot be a subject matter expert in every discipline, we’ve created ABCD. Our team of experts will help you overcome your biggest business challenges.
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John Doe
Designer
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo."
John Doe
Designer

What we do:

We identify what has been holding your business back. Our team of business experts clarifies your step-by-step roadmap, to help deliver your vision and reach your goals.
Vision 2

Vision

Clarify vision
Articulate mission
Identify goals
Embody values
Define culture

Plan 2

Plan

Research and apply data
Formulate strategic plan
Develop marketing strategy
Design implementation plan

Performance 2

Implement

– Foster leadership/EQ
– Implement organizational alignment
– Establish performance metrics
– Develop HR
– Design operations, systems, processes & teams

Growth 2

Growth

Measure sales & customer engagement
Institute innovation & proactive mindset
Increase revenue
Optimize profit

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo."
John Doe
Designer
Our method will provide you with the step-by-step roadmap to reach your goals. We are equipped to help you overcome any challenges.
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John Doe
Designer

How we do it:

Traditional consultants drop knowledge and go.
Your ABCD advisors support you until your vision and plan are executed.

Aim

Intake phase: we assess your company, run interviews and define the diagnosis.

Build

Plan phase: we support CEOs and leadership in delivering the strategy and execution plan.

Consult

Implementation phase: we deploy our team of expert, coach leaders, and cascade the plan through your Organization.

Develop

Growth phase: we train your team to focus on execution and continuous improvement.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo."
John Doe
Designer
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo."
John Doe
Designer

Who we are:

People call us consultants, business coaches, leadership advisors, transformation strategists, success architects, or even doctors for organizations… We are a team of business experts! With years of business experience, we are here to guide you and ensure you achieve your vision.
Alex 3
Alex Barrouk

Founder, Principal Consultant

Strategic Planning, Execution, Change Management, Organizational Design, Systems/Processes, Branding/Storytelling

Hi and welcome to ABCD. I’m Alex and as a general consultant, my role is to serve as your company’s primary care provider: I diagnose organizations and I help them find the strategy and path to healthier dynamics and growth-oriented models. I see people, systems and organizations for what they could be, rather than focusing on where they are currently stuck. 

Throughout my career, I’ve focused on three distinct areas of expertise: business management, project management and clinical psychoanalysis. Combining these experiences with best practices learning and a lot of studying, I have designed a unique consulting approach – one that focuses on vision and execution, and coaches clients along the way. We never drop knowledge and go. We walk the path with our clients and train them and their teams to become execution experts. This was the foundation for the principle our team of experts abides by: Success is won by visionaries who master execution. 

My vision for ABCD was to gather a team of subject matter experts with extraordinary skills that could serve leaders and change the game of any organization. Today,  I am proud to work with these amazing individuals that I admire professionally and personally; I learn from them everyday. 

The 3 things I am the  best at:

Each member of our team:

Carrie Maldonado

Principal Consultant

Carrie started her career as an Organizational Behavior Management project director working with companies across the US and Canada to improve performance using a system of applied behavioral psychology. This led to fifteen years as a senior Human Resources executive in the private sector. 

Throughout her career, Carrie has provided leadership development, strategic planning, performance management, compensation and incentive plans, employee relations and legal compliance. 

As a certified coach, Carrie is highly effective working with business owners and managers in developing strategic plans, communication strategies and in generating creative solutions. 

Carrie has served on several boards, was a faculty member of Chapman University teaching Organizational Behavior and is certified in administering and interpreting DiSC profiles.

The three things Carrie is best at:

– Building highly cohesive teams.
– Developing effective leaders.
– Creating action-oriented goals so that crazy, unattainable visions become reality.

Daniel Mahoney

Principal Consultant

Dan Mahoney is a seasoned executive and CEO with over 30 years of experience in the semiconductor and solid-state storage industries. He led companies such as Hitachi, Mitsubishi Electronics, Renesas, NEC Electronics in important market repositioning strategies and aggressive growth strategies. Since 2019, Dan has been a CEO/Owner Peer Group Chair with CEO Focus in Spokane.

In addition to his executive career, Dan has been serving as an advisory board member for several companies and organizations such as Gonzaga University’s School of Leadership Studies in Spokane, WA.

For five years Dan has been an annually-featured speaker in Gonzaga University’s Emerging Leaders’ Program for high potential mid-career business, government and non-profit leaders. 

Since 2016 he has been an Adjunct Professor in Whitworth University’s Graduate School of Business, is a Member of Whitworth University’s Business advisory Board, and has served as an executive coach. He is a member of the Spokane Angel Alliance. Dan has been actively involved as a participant and leader in Kairos Prison Ministry International, a Christian ministry to the incarcerated that has also been shown to significantly reduce recidivism. 

He is a member of the United States Military Academy Association of Graduates and has completed the Harvard Law School Program on Negotiation and the University of Chicago’s Finance for Executives Course. He served as an officer in the U.S. Army and Washington National Guard for a total of eight years.

The three things Daniel is best at:

– Organizational alignment & goals achievement strategy.
– Leadership development & executive coaching.
– Design thinking to address adaptive challenges to the organization.

William Hockett

Principal Consultant

Will serves as founder and president of Critical Data, Inc. – a thirty three year old specialized marketing, business development, change management, and strategic market research firm headquartered in Spokane, Washington. 

His clients include Fortune 100 firms such as General Motors and Proctor and Gamble, regional and local companies, and non-profit organizations. Critical Data has developed a national reputation for innovatively solving problems for clients and implementing growth.  In 1996, Will was featured on the front cover of INC Magazine as an innovator who significantly impacts companies and helps them to grow.  

He is a frequent keynote speaker for corporations across the U.S. and has been featured and quoted in national publications and periodicals. Will is a popular lecturer and guest instructor at colleges and universities, as well as a consultant to multinational firms. 

Will also serves on numerous boards for civic and non-profit organizations and teaches business and organizational development classes at North Idaho College’s Workforce Training Center. 

The three things Will is best at:

– Obtaining in-depth qualitative findings through innovative market research.
– Developing innovative marketing and growth solutions.
– Communicating and implementing tangible change initiatives.

Julie Watts

Principal Consultant

Julie graduated with honors from Gonzaga School of Law in 2006 and owns a law practice employing multiple attorneys.  She has argued cases in Superior Court, the Court of Appeals, and the Washington State Supreme Court, and she was recently sworn in as a member of the U.S. Supreme Court bar. 

Julie has experience in a variety of business and financial issues, from first-hand experience building her own business from the ground up to legal experience in transactions, mediation, consulting, and litigation to non-profit experience serving on a variety of boards, including serving as president of the executive board of the Spokane Civic Theater. 

Julie has a broad base of knowledge that allows her to craft creative solutions to problems using strategies that are sensitive to legal and financial concerns as well as interpersonal dynamics.  

The three things Julie is best at:

– Diagnosing complex systems; Providing clear solutions and strategies.
– Fluency in group dynamics, particularly surrounding conflict.
– Inspiring resistant individuals to accept change; Repairing communication breakdowns.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo."
John Doe
Designer

Our case studies show a proven track record of helping businesses to transform their vision, their culture, and, most importantly, their bottom lines.

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John Doe
Designer

Case Studies

Client: Fast-growing medical office

Mission:
Define and implement the strategic vision/culture and processes to support and sustain the practice’s growth.

Outcome:
Our work contributed to a 25% increase in operating income

Client: Fast-growing medical office

Mission:
Define and implement the strategic vision/culture and processes to support and sustain the practice’s growth.

Outcome:
Our work contributed to a 25% increase in operating income

Client: Fast-growing medical office

Mission:
Define and implement the strategic vision/culture and processes to support and sustain the practice’s growth.

Outcome:
Our work contributed to a 25% increase in operating income

Client: Fast-growing medical office

Mission:
Define and implement the strategic vision/culture and processes to support and sustain the practice’s growth.

Outcome:
Our work contributed to a 25% increase in operating income

Client: Fast-growing medical office

Mission:
Define and implement the strategic vision/culture and processes to support and sustain the practice’s growth.

Outcome:
Our work contributed to a 25% increase in operating income

Client: Fast-growing medical office

Mission:
Define and implement the strategic vision/culture and processes to support and sustain the practice’s growth.

Outcome:
Our work contributed to a 25% increase in operating income

Client: Fast-growing medical office

Mission:
Define and implement the strategic vision/culture and processes to support and sustain the practice’s growth.

Outcome:
Our work contributed to a 25% increase in operating income

Client: Fast-growing medical office

Mission:
Define and implement the strategic vision/culture and processes to support and sustain the practice’s growth.

Outcome:
Our work contributed to a 25% increase in operating income

Schedule your complimentary consultation:

Or Call +1 (310) 980-0989

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