Data/Market Research & Analysis

Miscellaneous

Health Care: ABCD performs market studies, patient satisfaction studies, past patient studies, clinic/facility assessments, first impressions, marketing/advertising audits, web development and implementation, first impressions training, and OB patient market and satisfaction studies for clinics and hospital strives in the PNW, Municipalities, Port Authorities, Economic Development Organizations.

Non-profit With Several Verticals

NEED: Identifying market positioning to Increase sales without sacrificing progressive ethos

SOLUTION: Perform market research to identify position on the market; clarify tenets of ethos for ongoing referral 

Non-profit achieves understanding of relative market position; identifies key concepts to increase traction; collect information on relevant targets; sales increase

Chamber of Commerce/Economic Development Authority

NEED: Qualitative and quantitative data to support an effort to recruit businesses and understand incentives and differentiators between two counties

SOLUTIONS: Conducting interviews and data research to gather economic development information on both counties with a focus on the municipalities by the state line

City Government

NEED: Facilitation of community assembly meetings

SOLUTION: ABCD provides appropriate facilitation experts  to deliver smooth facilitation of community meetings

Mid-size Company

NEED: Launch a product for a younger audience

SOLUTION: Market research: Exhaustive benchmarking of performance against industry standards; consumer’s sources of inspiration; consumer’s search source; review of current audience profile, cart abandonment rates, online presence

Mid-size Company

NEED: Relocation to new area without drop in revenue

SOLUTION: Market research and lead generation

Non-profit

NEED: Increase donor base

SOLUTION: Assess current donor base; create donor profile; build an estimated market based on profile; redesign outreach to fit market

Mid-size Luxury Retailer

NEED: Determining location for next retail outlet

SOLUTION: Use data application to determine where consumers matching outlet’s most profitable existing customer segment typically make luxury purchases; rank top three location options by cost, average customer spend, and customer traffic flows

Mid-size Business

NEED: Increase revenue after relocation-related reduced sales

SOLUTION: Use data application to determine the difference in consumer profiles from previous location to new location and map changes in sales patterns to optimize the client's product lineup for profitability and turnover

Local Government Agency Serving Low Income Demographics

NEED: Strategic planning

SOLUTION: ABCD performs a market study/needs assessment in order to determine future direction, strategies, and initiatives

Strategy, Planning & Facilitation

Miscellaneous

Health Care: ABCD performs market studies, patient satisfaction studies, past patient studies, clinic/facility assessments, first impressions, marketing/advertising audits, web development and implementation, first impressions training, and OB patient market and satisfaction studies for clinics and hospital strives in the PNW, Municipalities, Port Authorities, Economic Development Organizations.

City of Spokane’s LIVE LOCAL Project

NEED: Campaign management for CARES Act funded project to bolster local, independent businesses through COVID and its associated economic crisis by engineering a digital Main Street and supportive services in a collaborative environment

SOLUTION: Three-phase approach involving creation of a digital marketplace and directory, and its associated multimedia marketing; small business recruitment; collaborative small group workshops hosted by ABCD consultants; business coaching. ABCD manages stakeholders’ engagement, vendors, contractors, budget, deliverables and timeline

 

City and County of Spokane

NEED: Help local business thrive during COVID-19 pandemic

SOLUTION: ABCD provides direct individual coaching and designs and facilitates a 60-workshop series to provide local business leaders with tools to mitigate the impact of the pandemic: Culture and Processes for Resilient Businesses; Boost Profits and Repeat Business by Creating an Ideal Customer Experience; Understand HR in Times of Crisis; Business Resiliency in Times of Crisis; Leadership Principles in Times of Crisis; Building Culture in Good Times and Hard Times; Proven Ways to Keep Your Team Engaged & Dependable; How Outstanding Customer Service can Save Your Business; Values can Help Your Business Grow; Time Management and Work/Life Balance for Efficient Leaders; Successfully Navigating Business Grant and Relief Programs; Pivot Your Marketing; etc.

Local Government Agency Serving Low Income Demographics

NEED: Strategic planning

SOLUTION: ABCD performs a market study/needs assessment in order to determine future direction, strategies, and initiatives

Mid-size Company

NEED: Launch a product for a younger audience

SOLUTION: Market research: Exhaustive benchmarking of performance against industry standards; consumer’s sources of inspiration; consumer’s search source; review of current audience profile, cart abandonment rates, online presence

Mid-size Luxury Retailer

NEED: Determining location for next retail outlet

SOLUTION: Use data application to determine where consumers matching outlet’s most profitable existing customer segment typically make luxury purchases; rank top three location options by cost, average customer spend, and customer traffic flows

Non-profit

NEED: Increase donor base

SOLUTION: Assess current donor base; create donor profile; build an estimated market based on profile; redesign outreach to fit market

Mid-size Company

NEED: Relocation to new area without drop in revenue

SOLUTION: Market research and lead generation

Light Industrial Manufacturing Company

NEED: Strengthen the leadership contribution and executive potential of a key member of the technical staff

SOLUTION: ABCD-facilitated discussion and internal surveying

Heavy Industrial Manufacturing Company

NEED: Enhance the alignment and cohesiveness of a new executive team after a major reorganization

SOLUTION: ABCD-led retreats on strategic planning, ABCD-facilitated follow-up on plan execution

Small- to Medium-sized Businesses, Commercial Lenders, and Support Organizations

NEED: Education on the nuances of applying for business loans

SOLUTION: ABCD team designs and facilitates workshops on identifying weaknesses in client proposals, and methods for building a plan to address them

Multiple Organizations Serving Future Business Owners

NEED: Preparation for entering the entrepreneurial ring

SOLUTION: Design and implement a series of Startup workshops to introduce future business owners to business plans, financials, development strategy, marketing, etc. Workshops can be adapted to help existing businesses design new plans for growth.

 

Chamber of Commerce/Economic Development Authority

NEED: Qualitative and quantitative data to support an effort to recruit businesses and understand incentives and differentiators between two counties

SOLUTIONS: Conducting interviews and data research to gather economic development information on both counties with a focus on the municipalities by the state line

Mid-size Business

NEED: Increase revenue after relocation-related reduced sales

SOLUTION: Use data application to determine the difference in consumer profiles from previous location to new location and map changes in sales patterns to optimize the client's product lineup for profitability and turnover

SNAP-Women Business Centers

NEED: COVID-19 response strategy to mitigate urgent deficiencies

SOLUTION: Creation and facilitation of pandemic-response workshop series: Leadership in Times of Crisis / Cashflow & Financial management; Turn COVID19 into a Business Opportunity; Understand the Impact of COVID19 on HR & Stay Compliant; Adaptive Marketing Strategy & Implementation in the Midst of COVID19

 

Chamber of Commerce Business Members

NEED: Training on practical and theoretical business best practices

SOLUTION: Design and facilitate business workshop series including: Inclusion and Equity as Business Model; Essential Principles of Leadership and Management; Adaptive Strategic Planning; Marketing 101 and 201; Change, Adaptive Strategy and Design Thinking

Mid-sized Bank

NEED: Manager, account manager, and client education on crisis response

SOLUTION: We design a Fundamental Principles of Leadership in Crisis workshop with an ABCD consultant who was leading a Japan-based company during the tsunami of March 2011

Stakeholders report increased awareness of timely and appropriate response to crisis within the banking industry

Regional Credit Union

NEED: Increase retention in management

SOLUTION: Conduct management, leadership, and team management workshops with a specific focus on employees promoted from within. Workshops combine curriculum with coaching to provide a safe space for managers to present their current issues.

Non-profit Supporting Traditionally Marginalized Communities

NEED: Culture shift toward increased understanding of DEI and antiracism 

SOLUTION: Process cross-company individual interviews to establish employee/former employee perceptions; develop two retreats to establish vision, strategy and execution plan, then initial training on antiracism in the workplace; discuss potential realignment of leadership to reflect values. Monthly execution meetings to address roadblocks, monitor progress and recalibrate as necessary

Regional Furniture Retailer

NEED: Address stagnant gross sales combined with steadily increasing advertising expenditures

SOLUTION: Facilitate revision of vision, strategy and execution plan

Reduced all marketing costs overall by 44% while boosting sales 36% within first year of plan implementation

Non-profit That Provides High-tech Solutions for Smart Cities

NEED: facilitation for high stakeholders strategic retreat

SOLUTION: ABCD conducts interviews with principal stakeholders to identify opportunities; facilitates company retreats at which action plans are developed; communicates ideas among stakeholders; facilitates the sales processes by delivering leads; advises quarterly as strategy is realized

Non-profit Supporting Local Multi-ethnic Business Community

NEED: Business training for a new project manager tasked with growing the organization

SOLUTION: Create a technical assistance guide specific to community needs and business development; develop communication, marketing and digital media resources; train new hire in best practices for new resources

Medical Practice

NEED:  Sustain current very fast pace of growth

SOLUTION: Facilitate revision of vision, strategy and execution plan

Increase in operating income; sustainable growth achieved

Economic Development Authority

NEED: Greater visibility to attract people and businesses to airport region and industrial cluster

SOLUTION: ABCD creates a strategic plan focused on brand awareness, reputation management, and social credibility; provides vetted leads

Non-profit With Several Verticals

NEED: Identifying market positioning to Increase sales without sacrificing progressive ethos

SOLUTION: Perform market research to identify position on the market; clarify tenets of ethos for ongoing referral 

Non-profit achieves understanding of relative market position; identifies key concepts to increase traction; collect information on relevant targets; sales increase

National skin Care Company

NEED: Address five years of steadily declining sales; reverse trend

SOLUTION: Facilitate revision of vision, strategy and execution plan

After a year, company earns first profit in many years; company continues to earn steady and impressive growth and market share

Chamber of Commerce

NEED: Define strategy to increase cohesion among disparate members, improve internal traction, and achieve community goals

SOLUTION: Articulate, with appropriate stakeholders, vision; design long-term goals and execution plan; implement and monitor execution quarter by quarter

Implementation & Execution

Miscellaneous

Health Care: ABCD performs market studies, patient satisfaction studies, past patient studies, clinic/facility assessments, first impressions, marketing/advertising audits, web development and implementation, first impressions training, and OB patient market and satisfaction studies for clinics and hospital strives in the PNW, Municipalities, Port Authorities, Economic Development Organizations.

City of Spokane’s LIVE LOCAL Project

NEED: Campaign management for CARES Act funded project to bolster local, independent businesses through COVID and its associated economic crisis by engineering a digital Main Street and supportive services in a collaborative environment

SOLUTION: Three-phase approach involving creation of a digital marketplace and directory, and its associated multimedia marketing; small business recruitment; collaborative small group workshops hosted by ABCD consultants; business coaching. ABCD manages stakeholders’ engagement, vendors, contractors, budget, deliverables and timeline

 

Non-profit Supporting Traditionally Marginalized Communities

NEED: Culture shift toward increased understanding of DEI and antiracism 

SOLUTION: Process cross-company individual interviews to establish employee/former employee perceptions; develop two retreats to establish vision, strategy and execution plan, then initial training on antiracism in the workplace; discuss potential realignment of leadership to reflect values. Monthly execution meetings to address roadblocks, monitor progress and recalibrate as necessary

Non-profit

NEED: Increase donor base

SOLUTION: Assess current donor base; create donor profile; build an estimated market based on profile; redesign outreach to fit market

Mid-size Company

NEED: Relocation to new area without drop in revenue

SOLUTION: Market research and lead generation

Light Industrial Manufacturing Company

NEED: Strengthen the leadership contribution and executive potential of a key member of the technical staff

SOLUTION: ABCD-facilitated discussion and internal surveying

Heavy Industrial Manufacturing Company

NEED: Enhance the alignment and cohesiveness of a new executive team after a major reorganization

SOLUTION: ABCD-led retreats on strategic planning, ABCD-facilitated follow-up on plan execution

Mid-size Business

NEED: Compliant HR systems to better support employees while protecting the organization against labor-related liability

SOLUTION: Audit, review and redesign of all HR systems, processes, trainings and practices

Design and implementation of all HR systems and processes fully compliant with federal and state law.

Mid-size Luxury Retailer

NEED: Determining location for next retail outlet

SOLUTION: Use data application to determine where consumers matching outlet’s most profitable existing customer segment typically make luxury purchases; rank top three location options by cost, average customer spend, and customer traffic flows

Regional Furniture Retailer

NEED: Address stagnant gross sales combined with steadily increasing advertising expenditures

SOLUTION: Facilitate revision of vision, strategy and execution plan

Reduced all marketing costs overall by 44% while boosting sales 36% within first year of plan implementation

Non-profit Supporting Local Multi-ethnic Business Community

NEED: Business training for a new project manager tasked with growing the organization

SOLUTION: Create a technical assistance guide specific to community needs and business development; develop communication, marketing and digital media resources; train new hire in best practices for new resources

Medical Practice

NEED:  Sustain current very fast pace of growth

SOLUTION: Facilitate revision of vision, strategy and execution plan

Increase in operating income; sustainable growth achieved

National skin Care Company

NEED: Address five years of steadily declining sales; reverse trend

SOLUTION: Facilitate revision of vision, strategy and execution plan

After a year, company earns first profit in many years; company continues to earn steady and impressive growth and market share

Chamber of Commerce

NEED: Define strategy to increase cohesion among disparate members, improve internal traction, and achieve community goals

SOLUTION: Articulate, with appropriate stakeholders, vision; design long-term goals and execution plan; implement and monitor execution quarter by quarter

Culture, Diversity, Equity & Inclusion, HR

Miscellaneous

Health Care: ABCD performs market studies, patient satisfaction studies, past patient studies, clinic/facility assessments, first impressions, marketing/advertising audits, web development and implementation, first impressions training, and OB patient market and satisfaction studies for clinics and hospital strives in the PNW, Municipalities, Port Authorities, Economic Development Organizations.

Mid-size Business

NEED: Compliant HR systems to better support employees while protecting the organization against labor-related liability

SOLUTION: Audit, review and redesign of all HR systems, processes, trainings and practices

Design and implementation of all HR systems and processes fully compliant with federal and state law.

Non-profit Supporting Traditionally Marginalized Communities

NEED: Culture shift toward increased understanding of DEI and antiracism 

SOLUTION: Process cross-company individual interviews to establish employee/former employee perceptions; develop two retreats to establish vision, strategy and execution plan, then initial training on antiracism in the workplace; discuss potential realignment of leadership to reflect values. Monthly execution meetings to address roadblocks, monitor progress and recalibrate as necessary

Non-profit Supporting Local Multi-ethnic Business Community

NEED: Business training for a new project manager tasked with growing the organization

SOLUTION: Create a technical assistance guide specific to community needs and business development; develop communication, marketing and digital media resources; train new hire in best practices for new resources

Brand DNA, Marketing, SEO & Lead Generation

Miscellaneous

Health Care: ABCD performs market studies, patient satisfaction studies, past patient studies, clinic/facility assessments, first impressions, marketing/advertising audits, web development and implementation, first impressions training, and OB patient market and satisfaction studies for clinics and hospital strives in the PNW, Municipalities, Port Authorities, Economic Development Organizations.

Mid-size Company

NEED: Launch a product for a younger audience

SOLUTION: Market research: Exhaustive benchmarking of performance against industry standards; consumer’s sources of inspiration; consumer’s search source; review of current audience profile, cart abandonment rates, online presence

Non-profit Supporting Local Multi-ethnic Business Community

NEED: Business training for a new project manager tasked with growing the organization

SOLUTION: Create a technical assistance guide specific to community needs and business development; develop communication, marketing and digital media resources; train new hire in best practices for new resources

Regional Furniture Retailer

NEED: Address stagnant gross sales combined with steadily increasing advertising expenditures

SOLUTION: Facilitate revision of vision, strategy and execution plan

Reduced all marketing costs overall by 44% while boosting sales 36% within first year of plan implementation

Mid-size Company

NEED: Relocation to new area without drop in revenue

SOLUTION: Market research and lead generation

Economic Development Authority

NEED: Greater visibility to attract people and businesses to airport region and industrial cluster

SOLUTION: ABCD creates a strategic plan focused on brand awareness, reputation management, and social credibility; provides vetted leads

Workshops & Trainings

City and County of Spokane

NEED: Help local business thrive during COVID-19 pandemic

SOLUTION: ABCD provides direct individual coaching and designs and facilitates a 60-workshop series to provide local business leaders with tools to mitigate the impact of the pandemic: Culture and Processes for Resilient Businesses; Boost Profits and Repeat Business by Creating an Ideal Customer Experience; Understand HR in Times of Crisis; Business Resiliency in Times of Crisis; Leadership Principles in Times of Crisis; Building Culture in Good Times and Hard Times; Proven Ways to Keep Your Team Engaged & Dependable; How Outstanding Customer Service can Save Your Business; Values can Help Your Business Grow; Time Management and Work/Life Balance for Efficient Leaders; Successfully Navigating Business Grant and Relief Programs; Pivot Your Marketing; etc.

City of Spokane’s LIVE LOCAL Project

NEED: Campaign management for CARES Act funded project to bolster local, independent businesses through COVID and its associated economic crisis by engineering a digital Main Street and supportive services in a collaborative environment

SOLUTION: Three-phase approach involving creation of a digital marketplace and directory, and its associated multimedia marketing; small business recruitment; collaborative small group workshops hosted by ABCD consultants; business coaching. ABCD manages stakeholders’ engagement, vendors, contractors, budget, deliverables and timeline

 

SNAP-Women Business Centers

NEED: COVID-19 response strategy to mitigate urgent deficiencies

SOLUTION: Creation and facilitation of pandemic-response workshop series: Leadership in Times of Crisis / Cashflow & Financial management; Turn COVID19 into a Business Opportunity; Understand the Impact of COVID19 on HR & Stay Compliant; Adaptive Marketing Strategy & Implementation in the Midst of COVID19

 

Multiple Organizations Serving Future Business Owners

NEED: Preparation for entering the entrepreneurial ring

SOLUTION: Design and implement a series of Startup workshops to introduce future business owners to business plans, financials, development strategy, marketing, etc. Workshops can be adapted to help existing businesses design new plans for growth.

 

City Government

NEED: Facilitation of community assembly meetings

SOLUTION: ABCD provides appropriate facilitation experts  to deliver smooth facilitation of community meetings

Small- to Medium-sized Businesses, Commercial Lenders, and Support Organizations

NEED: Education on the nuances of applying for business loans

SOLUTION: ABCD team designs and facilitates workshops on identifying weaknesses in client proposals, and methods for building a plan to address them

Chamber of Commerce Business Members

NEED: Training on practical and theoretical business best practices

SOLUTION: Design and facilitate business workshop series including: Inclusion and Equity as Business Model; Essential Principles of Leadership and Management; Adaptive Strategic Planning; Marketing 101 and 201; Change, Adaptive Strategy and Design Thinking

Mid-sized Bank

NEED: Manager, account manager, and client education on crisis response

SOLUTION: We design a Fundamental Principles of Leadership in Crisis workshop with an ABCD consultant who was leading a Japan-based company during the tsunami of March 2011

Stakeholders report increased awareness of timely and appropriate response to crisis within the banking industry

Regional Credit Union

NEED: Increase retention in management

SOLUTION: Conduct management, leadership, and team management workshops with a specific focus on employees promoted from within. Workshops combine curriculum with coaching to provide a safe space for managers to present their current issues.

Non-profit Foster Children’s Home

NEED: Develop education to better support children who leave the home without an external support network in place

SOLUTION: ABCD collaborates with experts in attachment theory and local university extended learning faculty to create workshops on financial literacy and social integration for the at-risk departing youth

Success Stories

Skils’kin spoke to multiple agencies however once we spoke with Alex, we knew that he and his team could provide us with the type of data we were needing. Alex and his associates delivered ahead of schedule, gave a thorough report, and helped us strategically decide next steps for our operation. We will continue to work with Alex as his professionalism, knowledge, and insightfulness are game changers.

Tami – Director of Communication & Governance

The help and insight I was provided as the owner of a small nonprofit was stellar. Alex was insightful, attentive to my needs and concerns, prompt in responding, seemed to have unlimited resources and connections, and was so encouraging in his advice and support. I highly recommend working with him and his team—they are the best in the business!"

Elisabeth – Nonprofit President & Founder

I first learned about Aim & Build Consulting and Development through social media. After reviewing the website, I was impressed with the range of experience and depth of knowledge across team members at ABCD. During my initial consultation, Alex really took the time to understand our organization and provided valuable feedback on how we might build a roadmap for our diverse group of stakeholders. I appreciate the ABCD focus on helping organizations executive their vision and providing the necessary support to achieve results.

Mason – CEO

The protocols ABCD’s team uses are incredibly effective, and even better, they are teaching us to be self-sufficient so that we can continue the great work on our own. I did not know how the work we did together would be more potent than high power counseling, allowing us to go deep into the issues that were keeping us stuck. We have been in practice for over 38 years, but never before have both of us felt 100% confident that what we say we want will transpire. If you feel a bit hopeless that what you want won't happen, my advice is to reach out now.

Kelli P, Dr & Owner

We certainly could not have gotten here without ABCD’s expert guidance. Once Alex and I had a chance to demonstrate exactly where we, as a company, were headed, they all became enthusiastic adopters. We are now into the rollout of the strategic plan to the next layer of management and the excitement from the upper management team is palpable and the adoption is going much smoother. Working with ABCD was exactly the catalyst we needed to create a cohesive strategic vision for my company. Our vision is succinct, defined and embraced by the entire company. Thanks, ABCD!

Melanie, CEO

ABCD has helped us rationalize our MO, which created a better and more efficient flow. In turn he also helped us renegotiate our logistics contract and saved an average $160,000/fiscal year.

Marc, Director

Our company (...) struggled with structure, values and accountability. We now have structure and clear processes. The leadership team was redesigned, some leaders stepped down, and new leaders were discovered. ABCD coached and equipped our leaders with soft skills and leadership to take their departments and the company to the next level. The whole team was redesigned to have the right people in the right seat, technical skills, shared vision and values, and an embodiment of our culture of accountability. The whole team was redesigned to have the right people in the right seat, technical skills, shared vision and values, and an embodiment of our culture of accountability.

Josh, Lead Dr, CEO

Alex has taught me so much about myself, helped me believe in myself, and therefore I have grown as a team lead more (...) than I ever thought I would. I now have total confidence (...) on how to motivate, encourage, coach, and teach my staff to be better providers for the office. I felt skilled and confident enough because Alex invested time to coach me (...) He took me from a timid leader to a leader with confidence. I no longer wonder where my lines in leadership are. Before, I never knew if I could make a decision without consulting someone else. Was it going to be the right choice for the office, for my staff, for our values?

Kalie, Lead

Get In Touch

Call: (310) 980-0989

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