Use Cases/Case Studies
Data/Market Research & Analysis
Miscellaneous
Health Care: ABCD performs market studies, patient satisfaction studies, past patient studies, clinic/facility assessments, first impressions, marketing/advertising audits, web development and implementation, first impressions training, and OB patient market and satisfaction studies for clinics and hospital strives in the PNW, Municipalities, Port Authorities, Economic Development Organizations.
Non-profit With Several Verticals
NEED: Identifying market positioning to Increase sales without sacrificing progressive ethos
SOLUTION: Perform market research to identify position on the market; clarify tenets of ethos for ongoing referral
Non-profit achieves understanding of relative market position; identifies key concepts to increase traction; collect information on relevant targets; sales increase
Chamber of Commerce/Economic Development Authority
NEED: Qualitative and quantitative data to support an effort to recruit businesses and understand incentives and differentiators between two counties
SOLUTIONS: Conducting interviews and data research to gather economic development information on both counties with a focus on the municipalities by the state line
City Government
NEED: Facilitation of community assembly meetings
SOLUTION: ABCD provides appropriate facilitation experts to deliver smooth facilitation of community meetings
Mid-size Company
NEED: Launch a product for a younger audience
SOLUTION: Market research: Exhaustive benchmarking of performance against industry standards; consumer’s sources of inspiration; consumer’s search source; review of current audience profile, cart abandonment rates, online presence
Mid-size Company
NEED: Relocation to new area without drop in revenue
SOLUTION: Market research and lead generation
Non-profit
NEED: Increase donor base
SOLUTION: Assess current donor base; create donor profile; build an estimated market based on profile; redesign outreach to fit market
Mid-size Luxury Retailer
NEED: Determining location for next retail outlet
SOLUTION: Use data application to determine where consumers matching outlet’s most profitable existing customer segment typically make luxury purchases; rank top three location options by cost, average customer spend, and customer traffic flows
Mid-size Business
NEED: Increase revenue after relocation-related reduced sales
SOLUTION: Use data application to determine the difference in consumer profiles from previous location to new location and map changes in sales patterns to optimize the client's product lineup for profitability and turnover
Local Government Agency Serving Low Income Demographics
NEED: Strategic planning
SOLUTION: ABCD performs a market study/needs assessment in order to determine future direction, strategies, and initiatives
Strategy, Planning & Facilitation
Miscellaneous
Health Care: ABCD performs market studies, patient satisfaction studies, past patient studies, clinic/facility assessments, first impressions, marketing/advertising audits, web development and implementation, first impressions training, and OB patient market and satisfaction studies for clinics and hospital strives in the PNW, Municipalities, Port Authorities, Economic Development Organizations.
City of Spokane’s LIVE LOCAL Project
NEED: Campaign management for CARES Act funded project to bolster local, independent businesses through COVID and its associated economic crisis by engineering a digital Main Street and supportive services in a collaborative environment
SOLUTION: Three-phase approach involving creation of a digital marketplace and directory, and its associated multimedia marketing; small business recruitment; collaborative small group workshops hosted by ABCD consultants; business coaching. ABCD manages stakeholders’ engagement, vendors, contractors, budget, deliverables and timeline
City and County of Spokane
NEED: Help local business thrive during COVID-19 pandemic
SOLUTION: ABCD provides direct individual coaching and designs and facilitates a 60-workshop series to provide local business leaders with tools to mitigate the impact of the pandemic: Culture and Processes for Resilient Businesses; Boost Profits and Repeat Business by Creating an Ideal Customer Experience; Understand HR in Times of Crisis; Business Resiliency in Times of Crisis; Leadership Principles in Times of Crisis; Building Culture in Good Times and Hard Times; Proven Ways to Keep Your Team Engaged & Dependable; How Outstanding Customer Service can Save Your Business; Values can Help Your Business Grow; Time Management and Work/Life Balance for Efficient Leaders; Successfully Navigating Business Grant and Relief Programs; Pivot Your Marketing; etc.
Local Government Agency Serving Low Income Demographics
NEED: Strategic planning
SOLUTION: ABCD performs a market study/needs assessment in order to determine future direction, strategies, and initiatives
Mid-size Company
NEED: Launch a product for a younger audience
SOLUTION: Market research: Exhaustive benchmarking of performance against industry standards; consumer’s sources of inspiration; consumer’s search source; review of current audience profile, cart abandonment rates, online presence
Mid-size Luxury Retailer
NEED: Determining location for next retail outlet
SOLUTION: Use data application to determine where consumers matching outlet’s most profitable existing customer segment typically make luxury purchases; rank top three location options by cost, average customer spend, and customer traffic flows
Non-profit
NEED: Increase donor base
SOLUTION: Assess current donor base; create donor profile; build an estimated market based on profile; redesign outreach to fit market
Mid-size Company
NEED: Relocation to new area without drop in revenue
SOLUTION: Market research and lead generation
Light Industrial Manufacturing Company
NEED: Strengthen the leadership contribution and executive potential of a key member of the technical staff
SOLUTION: ABCD-facilitated discussion and internal surveying
Heavy Industrial Manufacturing Company
NEED: Enhance the alignment and cohesiveness of a new executive team after a major reorganization
SOLUTION: ABCD-led retreats on strategic planning, ABCD-facilitated follow-up on plan execution
Small- to Medium-sized Businesses, Commercial Lenders, and Support Organizations
NEED: Education on the nuances of applying for business loans
SOLUTION: ABCD team designs and facilitates workshops on identifying weaknesses in client proposals, and methods for building a plan to address them
Multiple Organizations Serving Future Business Owners
NEED: Preparation for entering the entrepreneurial ring
SOLUTION: Design and implement a series of Startup workshops to introduce future business owners to business plans, financials, development strategy, marketing, etc. Workshops can be adapted to help existing businesses design new plans for growth.
Chamber of Commerce/Economic Development Authority
NEED: Qualitative and quantitative data to support an effort to recruit businesses and understand incentives and differentiators between two counties
SOLUTIONS: Conducting interviews and data research to gather economic development information on both counties with a focus on the municipalities by the state line
Mid-size Business
NEED: Increase revenue after relocation-related reduced sales
SOLUTION: Use data application to determine the difference in consumer profiles from previous location to new location and map changes in sales patterns to optimize the client's product lineup for profitability and turnover
SNAP-Women Business Centers
NEED: COVID-19 response strategy to mitigate urgent deficiencies
SOLUTION: Creation and facilitation of pandemic-response workshop series: Leadership in Times of Crisis / Cashflow & Financial management; Turn COVID19 into a Business Opportunity; Understand the Impact of COVID19 on HR & Stay Compliant; Adaptive Marketing Strategy & Implementation in the Midst of COVID19
Chamber of Commerce Business Members
NEED: Training on practical and theoretical business best practices
SOLUTION: Design and facilitate business workshop series including: Inclusion and Equity as Business Model; Essential Principles of Leadership and Management; Adaptive Strategic Planning; Marketing 101 and 201; Change, Adaptive Strategy and Design Thinking
Mid-sized Bank
NEED: Manager, account manager, and client education on crisis response
SOLUTION: We design a Fundamental Principles of Leadership in Crisis workshop with an ABCD consultant who was leading a Japan-based company during the tsunami of March 2011
Stakeholders report increased awareness of timely and appropriate response to crisis within the banking industry
Regional Credit Union
NEED: Increase retention in management
SOLUTION: Conduct management, leadership, and team management workshops with a specific focus on employees promoted from within. Workshops combine curriculum with coaching to provide a safe space for managers to present their current issues.
Non-profit Supporting Traditionally Marginalized Communities
NEED: Culture shift toward increased understanding of DEI and antiracism
SOLUTION: Process cross-company individual interviews to establish employee/former employee perceptions; develop two retreats to establish vision, strategy and execution plan, then initial training on antiracism in the workplace; discuss potential realignment of leadership to reflect values. Monthly execution meetings to address roadblocks, monitor progress and recalibrate as necessary
Regional Furniture Retailer
NEED: Address stagnant gross sales combined with steadily increasing advertising expenditures
SOLUTION: Facilitate revision of vision, strategy and execution plan
Reduced all marketing costs overall by 44% while boosting sales 36% within first year of plan implementation
Non-profit That Provides High-tech Solutions for Smart Cities
NEED: facilitation for high stakeholders strategic retreat
SOLUTION: ABCD conducts interviews with principal stakeholders to identify opportunities; facilitates company retreats at which action plans are developed; communicates ideas among stakeholders; facilitates the sales processes by delivering leads; advises quarterly as strategy is realized
Non-profit Supporting Local Multi-ethnic Business Community
NEED: Business training for a new project manager tasked with growing the organization
SOLUTION: Create a technical assistance guide specific to community needs and business development; develop communication, marketing and digital media resources; train new hire in best practices for new resources
Medical Practice
NEED: Sustain current very fast pace of growth
SOLUTION: Facilitate revision of vision, strategy and execution plan
Increase in operating income; sustainable growth achieved
Economic Development Authority
NEED: Greater visibility to attract people and businesses to airport region and industrial cluster
SOLUTION: ABCD creates a strategic plan focused on brand awareness, reputation management, and social credibility; provides vetted leads
Non-profit With Several Verticals
NEED: Identifying market positioning to Increase sales without sacrificing progressive ethos
SOLUTION: Perform market research to identify position on the market; clarify tenets of ethos for ongoing referral
Non-profit achieves understanding of relative market position; identifies key concepts to increase traction; collect information on relevant targets; sales increase
National skin Care Company
NEED: Address five years of steadily declining sales; reverse trend
SOLUTION: Facilitate revision of vision, strategy and execution plan
After a year, company earns first profit in many years; company continues to earn steady and impressive growth and market share
Chamber of Commerce
NEED: Define strategy to increase cohesion among disparate members, improve internal traction, and achieve community goals
SOLUTION: Articulate, with appropriate stakeholders, vision; design long-term goals and execution plan; implement and monitor execution quarter by quarter
Implementation & Execution
Miscellaneous
Health Care: ABCD performs market studies, patient satisfaction studies, past patient studies, clinic/facility assessments, first impressions, marketing/advertising audits, web development and implementation, first impressions training, and OB patient market and satisfaction studies for clinics and hospital strives in the PNW, Municipalities, Port Authorities, Economic Development Organizations.
City of Spokane’s LIVE LOCAL Project
NEED: Campaign management for CARES Act funded project to bolster local, independent businesses through COVID and its associated economic crisis by engineering a digital Main Street and supportive services in a collaborative environment
SOLUTION: Three-phase approach involving creation of a digital marketplace and directory, and its associated multimedia marketing; small business recruitment; collaborative small group workshops hosted by ABCD consultants; business coaching. ABCD manages stakeholders’ engagement, vendors, contractors, budget, deliverables and timeline
Non-profit Supporting Traditionally Marginalized Communities
NEED: Culture shift toward increased understanding of DEI and antiracism
SOLUTION: Process cross-company individual interviews to establish employee/former employee perceptions; develop two retreats to establish vision, strategy and execution plan, then initial training on antiracism in the workplace; discuss potential realignment of leadership to reflect values. Monthly execution meetings to address roadblocks, monitor progress and recalibrate as necessary
Non-profit
NEED: Increase donor base
SOLUTION: Assess current donor base; create donor profile; build an estimated market based on profile; redesign outreach to fit market
Mid-size Company
NEED: Relocation to new area without drop in revenue
SOLUTION: Market research and lead generation
Light Industrial Manufacturing Company
NEED: Strengthen the leadership contribution and executive potential of a key member of the technical staff
SOLUTION: ABCD-facilitated discussion and internal surveying
Heavy Industrial Manufacturing Company
NEED: Enhance the alignment and cohesiveness of a new executive team after a major reorganization
SOLUTION: ABCD-led retreats on strategic planning, ABCD-facilitated follow-up on plan execution
Mid-size Business
NEED: Compliant HR systems to better support employees while protecting the organization against labor-related liability
SOLUTION: Audit, review and redesign of all HR systems, processes, trainings and practices
Design and implementation of all HR systems and processes fully compliant with federal and state law.
Mid-size Luxury Retailer
NEED: Determining location for next retail outlet
SOLUTION: Use data application to determine where consumers matching outlet’s most profitable existing customer segment typically make luxury purchases; rank top three location options by cost, average customer spend, and customer traffic flows
Regional Furniture Retailer
NEED: Address stagnant gross sales combined with steadily increasing advertising expenditures
SOLUTION: Facilitate revision of vision, strategy and execution plan
Reduced all marketing costs overall by 44% while boosting sales 36% within first year of plan implementation
Non-profit Supporting Local Multi-ethnic Business Community
NEED: Business training for a new project manager tasked with growing the organization
SOLUTION: Create a technical assistance guide specific to community needs and business development; develop communication, marketing and digital media resources; train new hire in best practices for new resources
Medical Practice
NEED: Sustain current very fast pace of growth
SOLUTION: Facilitate revision of vision, strategy and execution plan
Increase in operating income; sustainable growth achieved
National skin Care Company
NEED: Address five years of steadily declining sales; reverse trend
SOLUTION: Facilitate revision of vision, strategy and execution plan
After a year, company earns first profit in many years; company continues to earn steady and impressive growth and market share
Chamber of Commerce
NEED: Define strategy to increase cohesion among disparate members, improve internal traction, and achieve community goals
SOLUTION: Articulate, with appropriate stakeholders, vision; design long-term goals and execution plan; implement and monitor execution quarter by quarter
Culture, Diversity, Equity & Inclusion, HR
Miscellaneous
Health Care: ABCD performs market studies, patient satisfaction studies, past patient studies, clinic/facility assessments, first impressions, marketing/advertising audits, web development and implementation, first impressions training, and OB patient market and satisfaction studies for clinics and hospital strives in the PNW, Municipalities, Port Authorities, Economic Development Organizations.
Mid-size Business
NEED: Compliant HR systems to better support employees while protecting the organization against labor-related liability
SOLUTION: Audit, review and redesign of all HR systems, processes, trainings and practices
Design and implementation of all HR systems and processes fully compliant with federal and state law.
Non-profit Supporting Traditionally Marginalized Communities
NEED: Culture shift toward increased understanding of DEI and antiracism
SOLUTION: Process cross-company individual interviews to establish employee/former employee perceptions; develop two retreats to establish vision, strategy and execution plan, then initial training on antiracism in the workplace; discuss potential realignment of leadership to reflect values. Monthly execution meetings to address roadblocks, monitor progress and recalibrate as necessary
Non-profit Supporting Local Multi-ethnic Business Community
NEED: Business training for a new project manager tasked with growing the organization
SOLUTION: Create a technical assistance guide specific to community needs and business development; develop communication, marketing and digital media resources; train new hire in best practices for new resources
Brand DNA, Marketing, SEO & Lead Generation
Miscellaneous
Health Care: ABCD performs market studies, patient satisfaction studies, past patient studies, clinic/facility assessments, first impressions, marketing/advertising audits, web development and implementation, first impressions training, and OB patient market and satisfaction studies for clinics and hospital strives in the PNW, Municipalities, Port Authorities, Economic Development Organizations.
Mid-size Company
NEED: Launch a product for a younger audience
SOLUTION: Market research: Exhaustive benchmarking of performance against industry standards; consumer’s sources of inspiration; consumer’s search source; review of current audience profile, cart abandonment rates, online presence
Non-profit Supporting Local Multi-ethnic Business Community
NEED: Business training for a new project manager tasked with growing the organization
SOLUTION: Create a technical assistance guide specific to community needs and business development; develop communication, marketing and digital media resources; train new hire in best practices for new resources
Regional Furniture Retailer
NEED: Address stagnant gross sales combined with steadily increasing advertising expenditures
SOLUTION: Facilitate revision of vision, strategy and execution plan
Reduced all marketing costs overall by 44% while boosting sales 36% within first year of plan implementation
Mid-size Company
NEED: Relocation to new area without drop in revenue
SOLUTION: Market research and lead generation
Economic Development Authority
NEED: Greater visibility to attract people and businesses to airport region and industrial cluster
SOLUTION: ABCD creates a strategic plan focused on brand awareness, reputation management, and social credibility; provides vetted leads
Workshops & Trainings
City and County of Spokane
NEED: Help local business thrive during COVID-19 pandemic
SOLUTION: ABCD provides direct individual coaching and designs and facilitates a 60-workshop series to provide local business leaders with tools to mitigate the impact of the pandemic: Culture and Processes for Resilient Businesses; Boost Profits and Repeat Business by Creating an Ideal Customer Experience; Understand HR in Times of Crisis; Business Resiliency in Times of Crisis; Leadership Principles in Times of Crisis; Building Culture in Good Times and Hard Times; Proven Ways to Keep Your Team Engaged & Dependable; How Outstanding Customer Service can Save Your Business; Values can Help Your Business Grow; Time Management and Work/Life Balance for Efficient Leaders; Successfully Navigating Business Grant and Relief Programs; Pivot Your Marketing; etc.
City of Spokane’s LIVE LOCAL Project
NEED: Campaign management for CARES Act funded project to bolster local, independent businesses through COVID and its associated economic crisis by engineering a digital Main Street and supportive services in a collaborative environment
SOLUTION: Three-phase approach involving creation of a digital marketplace and directory, and its associated multimedia marketing; small business recruitment; collaborative small group workshops hosted by ABCD consultants; business coaching. ABCD manages stakeholders’ engagement, vendors, contractors, budget, deliverables and timeline
SNAP-Women Business Centers
NEED: COVID-19 response strategy to mitigate urgent deficiencies
SOLUTION: Creation and facilitation of pandemic-response workshop series: Leadership in Times of Crisis / Cashflow & Financial management; Turn COVID19 into a Business Opportunity; Understand the Impact of COVID19 on HR & Stay Compliant; Adaptive Marketing Strategy & Implementation in the Midst of COVID19
Multiple Organizations Serving Future Business Owners
NEED: Preparation for entering the entrepreneurial ring
SOLUTION: Design and implement a series of Startup workshops to introduce future business owners to business plans, financials, development strategy, marketing, etc. Workshops can be adapted to help existing businesses design new plans for growth.
City Government
NEED: Facilitation of community assembly meetings
SOLUTION: ABCD provides appropriate facilitation experts to deliver smooth facilitation of community meetings
Small- to Medium-sized Businesses, Commercial Lenders, and Support Organizations
NEED: Education on the nuances of applying for business loans
SOLUTION: ABCD team designs and facilitates workshops on identifying weaknesses in client proposals, and methods for building a plan to address them
Chamber of Commerce Business Members
NEED: Training on practical and theoretical business best practices
SOLUTION: Design and facilitate business workshop series including: Inclusion and Equity as Business Model; Essential Principles of Leadership and Management; Adaptive Strategic Planning; Marketing 101 and 201; Change, Adaptive Strategy and Design Thinking
Mid-sized Bank
NEED: Manager, account manager, and client education on crisis response
SOLUTION: We design a Fundamental Principles of Leadership in Crisis workshop with an ABCD consultant who was leading a Japan-based company during the tsunami of March 2011
Stakeholders report increased awareness of timely and appropriate response to crisis within the banking industry
Regional Credit Union
NEED: Increase retention in management
SOLUTION: Conduct management, leadership, and team management workshops with a specific focus on employees promoted from within. Workshops combine curriculum with coaching to provide a safe space for managers to present their current issues.
Non-profit Foster Children’s Home
NEED: Develop education to better support children who leave the home without an external support network in place
SOLUTION: ABCD collaborates with experts in attachment theory and local university extended learning faculty to create workshops on financial literacy and social integration for the at-risk departing youth