Values that drive us


Fiercely Inclusive

We believe in and promote models where everyone belongs, at all levels of any organization.


Data Driven, result & growth oriented

Collecting data and intelligence is the foundation to growth-oriented models. (whatever growth means to your organization)


Incubator of talent

Organizations should be intentional about staff development and help them identify their gifts, and grow in their talents.


Collective thinking

Combined talents, second opinions and diverse approaches always deliver better outcomes.


Deliver excellence, be a game changer

We work to help organizations reach outcomes that exceed their expectations.


Be bold

We think big, and help design bold goals that will take clients further than they could imagine.

Meet the team

ALEX BARROUK (he/him/his) Founding director, consultant, business development, vision activator. 

Strategy – planning and execution – business growth and profitability – leadership development and executive coaching – change design and management – culture – stakeholders engagement – communications – workshop design and facilitation.

As the founder of ABCD consulting, and a growth strategy consultant, Alex’s role is to serve as your company’s primary care provider: he diagnoses organizations, and helps them find the path to healthier dynamics and growth-oriented models. He sees people, systems, and organizations for their potential rather than focusing on where they are currently stuck.

Throughout his career, he has focused on three distinct areas of expertise: business management, project management, and psychology. Combining these experiences with best practices learning, Alex has designed a unique consulting approach that focuses on vision and execution, organizational psychology and leadership development. 

Alex’s vision for ABCD is to gather a team of subject matter experts with extraordinary skills that will serve leaders and ‘change the game’ of any organization. We never drop knowledge and leave. We walk the path with our clients, to train them and their teams to become execution experts.

Alex’s clients have included top-level decision makers at all types of medium-to-large organizations over the years, and his ability to untangle problems to find a strategic path has been demonstrated across cultures, countries, and a broad variety of organizations. Alex is also part of the Coaching Bureau at Gonzaga’s University’s Leadership Training and Development department.

EMAREENA DANIELLES (she/they) Consultant, educator, author, keynote speaker.

Training program assessment, design, development, implementation, and evaluation – trauma-responsive training for business environments – building a flexible, adaptive, and learning-focused company culture.

Em is a master educator, field researcher, and public scholar. They hold a Master’s of Science in Teaching from Portland State University, and a B.A. in Communications from the University of North Carolina – Charlotte and have been studying and exploring barriers to learning, and what it means to be a “better teacher,” for close to 25 years. Em’s first text “Building a Trauma Responsive Educational Practice: Lessons from a Corrections Classroom,” is now available. It is the first book to address the impacts of trauma on adult learning, and also provide a guide to working in carceral spaces.

Em has an extensive background in adult education that includes alternative high schools, prisons, free college campuses, private and non-profit organizations, government institutions, and community agencies. They focus on countering the impacts of trauma on learning as a way to guide adult students toward rediscovering themselves as strong and capable learners, and one pathway to a joyful and compassionate world.

Buy the book:

Finding the Lightbulb blog:

My talk for the Maggie Garb inaugural lecture series:

DEANNA DAVIS (she/her/hers) Consultant, keynote speaker, author.

Organizational alignment – strategy and planning – leadership development and executive coaching – stakeholders engagement – grant writing.

Deanna Davis PhD, MPH serves as CEO of Applied Insight, LLC, where she helps individuals thrive and businesses create results that matter. She has 25 years’ experience as an executive, leadership coach, strategic consultant, and leader in both corporate and nonprofit settings. She is the author of three books and speaks internationally on leadership, business success, and how Positive Psychology principles lead to radical resilience in work and life. Dr. Davis holds a PhD in Leadership from Gonzaga University and a Master of Public Health Degree from the University of Washington.

Dr. Davis is the author of three best-selling books, is an accomplished professional speaker, entertainer, and comedienne. Known for her characteristic blend of humor and how-to, she shares cutting-edge research and practical strategies for creating extraordinary success and satisfaction in work and in life. She helps clients focus on what matters most and what works best so they can love their life and live their purpose with more ease and less stress.

Dr. Davis has spoken and consulted for companies as diverse as Microsoft, Baird Financial, The National Association of Women Business Owners, The American Heart Association, Farmers Insurance, Salon Services, the Small Business Administration, and the US Forest Service, and more. Deanna advocates personal, professional, and organizational change using “the big power of small,” since small changes, small steps, and small investments lead to big—and lasting—results over time.

JENNY DAVIS (she/her/hers) Consultant. 

Writing/editing – communication strategies – workshop facilitation.

Jenny owns and operates Lilac City Literary, a writing consultancy based in Spokane, Washington. She writes and edits across the commercial-creative spectrum, and coaches individual writers and organizations on everything from rhetorical strategy to copywriting best practices. Her guiding ethos is that all writing is an attempt to make meaning, and that meaning can become more meaningful with appropriate application of craft and technique. Jenny holds an MFA in creative writing from the Universe of Iowa, and a degree in journalism with an emphasis in the history and philosophy of science from Indiana University. 

 Jenny has taught creative and academic writing and/or success strategy at Washington State University, Walla Walla University, the University of Iowa, and Sun Yat-Sen University in Guangzhou, China, where she was a founding member of the SYSU Centre for Creative Writing in English. She currently regularly teaches writing classes at Spokane’s Northwest Museum of Arts and Culture, has twice been selected as a speaker at Get Lit Literary festival, and has had her own work nominated for Pushcart prizes and listed as “Notable” in the Best American Essays series. She is currently writer-in-residence for the Spokane Public Libraries.  

 Communication is the key to effective teamwork. Better understanding how to say exactly what you mean to say, in writing or in other contexts, will shine a light into every corner of your business. 

LACRECIA “LU” HILL (she/her/hers) Consultant. 

Change facilitation and management – team building – hard conversation facilitation – anti racism work, diverse, equitable and inclusive culture – emergent/strategic planning – process mapping.

Lacrecia “Lu” Hill has over ten years of executive-level experience, and a drive
to ensure people and systems work together to meet objectives. She has modeled her career around the philosophy that supporting personal and professional growth leads to the most effective working environment. She holds a bachelor’s degree in psychology and an MBA.

Lu spent most of her career in the non-profit and philanthropic sector, only leaving to take over the family business. She started her career with Boys & Girls Clubs, working in Las Vegas NV and Sweet Home/Lebanon OR, before coming home to the Spokane Clubs in 2011.

She also worked as a Senior Program Associate with the Empire Health Foundation. Since 2015, she has been in the cannabis industry, building out cannabis production, extraction, packaging, sales, and distribution facilities, and implementing best practices in management, finance, and manufacturing.

She owns her own consulting business (Wake the Culture) and is a yoga teacher (The Wake Yoga). She is also the emergent strategist for SIMBA. Lu currently serves as board president of Spectrum LGBTQIA2s+ Center, she also represents the center on the Spokane Regional Domestic Violence Coalition.

She is on the Inland Northwest Business Alliance (INBA) board, as well as the WA State LGBTQ+ Commission’s Economic Development Committee. She represents state rep. Timm Ormsby on the SNAP board. Most recently, she has been working with a group in eastern Washington to establish a Black chamber of commerce.

WILL HOCKETT (he/him/his) Consultant. 

Business growth and profitability – market research – lead generation.

Will serves as founder and president of Critical Data, Inc. – a thirty three year old specialized marketing, business development, change management, and strategic market research firm headquartered in Spokane, Washington. His clients include Fortune 100 firms such as General Motors and Procter & Gamble, regional and local companies, and non-profit organizations. Critical Data has developed a national reputation for innovatively solving problems for clients and implementing growth. In 1996, Will was featured on the front cover of INC Magazine as an innovator who significantly impacts companies and helps them to grow.

He is a frequent keynote speaker for corporations across the U.S. and has been featured and quoted in national publications and periodicals. Will is a popular lecturer and guest instructor at colleges and universities, as well as a consultant to multinational firms.

Will also serves on numerous boards for civic and non-profit organizations and teaches business and organizational development classes at North Idaho College’s Workforce Training Center.

Sybil MacDonald (she/her/hers) Consultant & Communications Executive. 

Public Relations – Publicity and Crisis Management – Development and execution of transcendent campaigns that reach and motivate target audiences (mainstream, Hispanic and multiethnic) while elevating and protecting the client brand.

Public Relations – Publicity and Crisis Management – Development and execution of transcendent campaigns that reach and motivate target audiences (mainstream, Hispanic and multiethnic) while elevating and protecting the client brand. 

Sybil MacDonald is the principal of Marketing & Communications, an agency that specializes in the development and execution of multilevel publicity and marketing campaigns that engage and motivate target audiences. She works with clients on the development of comprehensive internal/external communications plans that prepares them to navigate sensitive issues and crisis situations to mitigate fallout and protect company reputation.

Sybil is an accomplished communications executive with over 20 years of experience in publicity, communications and marketing for mainstream, Hispanic and multi-ethnic target markets. Her extensive client roster covers many categories from entertainment to finance, government agencies and elected officials, hospitals, educational institutions, nonprofits and consumer products. She prides herself on her ability to develop innovative messaging and creative campaigns that break through the clutter to best position clients against the competition.

She began her career in television where she worked with network news departments promoting breaking news stories on a global level and later launching television series and publicizing network specials for CBS, Paramount Television, Nickelodeon/MTV and the Univision Network. Sybil is an expansive thinker who has created unprecedented outreach efforts that have often exceeded client expectations for earned media coverage. 

Her extensive experience working with newsrooms and journalists has led to a niche expertise with crisis management. She takes a proactive approach preparing clients for “the worst case scenario” considering every facet of communications that an organization needs to both internally communicate with staff during emergency scenarios as well as best position messaging for media inquiries. She has served as an on-camera bilingual spokesperson (English/Spanish) as well as media trained C-Suite executives for television and print interviews that successfully communicate the message and protect and enhance brand reputation. 

When developing a communications campaign, Sybil works closely with clients to help identify long term goals to develop a plan that complements company direction with short-term benchmarks on the way to meeting ultimate goals. 

Sybil recently graduated with a degree in Horticulture from UCLA. She also has a double-major BA in Journalism/Public Relations and English from USC. For the past several years, she has been a guest speaker and student mentor for USC Dornsife College of Letters, Arts and Sciences. She is a former board member of Habitat for Humanity, Los Angeles and was awarded “Volunteer of the Year” by Big Sisters of Los Angeles. 

“A successful communications plan is always evolving in an organic manner. Given the curveballs that life can throw our way, it is important to be nimble and able to pivot on the road to meeting the goal.”

DAN MAHONEY Consultant, keynote speaker. 

Organizational alignment – strategy and planning – leadership development and executive coaching – design thinking – adaptive leadership – Immunity to Change – stakeholders engagement. 

Dan Mahoney is a seasoned executive and CEO with over 30 years of experience in the semiconductor and solid-state storage industries. He led companies such as Hitachi Semiconductor and Renesas Electronics through important market repositioning strategies, mergers and aggressive growth strategies. Since 2019, Dan has been a CEO/Owner Peer Group Chair with CEO Focus in Spokane.

In addition to his executive career, Dan serves as a board member for two Silicon Valley technology companies, serves on two non-profit boards in the Spokane community, and is an advisory board member and former advisory board chair for Gonzaga University’s School of Leadership Studies.

Since 2016 he has been an adjunct professor in Whitworth University’s Graduate School of Business, is a member of Whitworth University’s Business advisory board, and serves as an executive coach. He is a member of the Spokane Angel Alliance. Dan has been actively involved as a participant and leader in Kairos Prison Ministry International, a Christian ministry to the incarcerated that has also been shown to significantly reduce recidivism. 

He is a member of the United States Military Academy Association of Graduates and has completed the Harvard Law School Program on Negotiation and the University of Chicago’s Finance for Executives Course. He served as an officer in the U.S. Army and Washington National Guard for a total of eight years. He is also part of the diverse team of business champions at ABCD Consulting.

HADLEY MORROW (they/them/she/her) Consultant, Facilitator

Collective Impact Facilitation – Strategic Planning – Anti-Racism, Culture of Belonging, Leading with Radical Love workshops and coaching – Change Management – Conflict Resolution and Healing Spaces – Team Values and Vision building – Power Analysis / Equity Audits – Community Engagement – Participatory Budgeting and Design – Advocacy and Community Action planning – Community and Policy Organizing

hadley morrow was born and raised in Spokane and, typical for many local teens, left for college intent on moving as far away as possible and never coming back. They went to University of Denver and gained a BA in International Studies hoping to join the foreign service. During this time she studied abroad in Rwanda in a program for Post-Genocidal Reconciliation and Peacebuilding and experienced a personal awakening of curiosity around the intersections of systems of oppression like colonialism and racism with holding community trauma and healing. With a new perspective they returned focused on building community capacity for transformation, healing and radical love, and committed that the best place to do so would be alongside the community that raised her.

hadley was most recently with Better Health Together for 7 years, serving as Director of Movement Building while the organization convened over 100 organizations across eastern Washington towards collective approaches to transforming our health care delivery system. In this role she directed strategic initiatives that focused on shifting voice and power in decision making to those who had typically been left out, using tools of participatory design and culture of belonging building. They are most proud of supporting the Better Health Together board through a transformation from a 17 member sector representative board to a 30 person relational community board with explicit goals for intersectional representation to truly insure community voice drives decisions. They also feel privileged to be actively supporting people to meaningfully engage in racial equity work as an Executive Committee Member of the Spokane NAACP since 2020. She is deeply in love with Spokane where she can be found walking her dog in local parks, regularly attending city council and neighborhood meetings, never missing a Terrain art event, and slack-lining, skiing, climbing and playing video games with their partner.

DR KELLI PEARSON Consultant, keynote speaker

Immunity to Change – wellness – interpersonal communication and active listening workshops.

Dr. Kelli Pearson-Weary has been a chiropractic physician in Spokane for 40 years. Kelli has been actively involved in collaborative care with the medical community and has a passion for finding ways to put together teams from different disciplines to achieve what the patient needs. She is certified to teach “Immunity to Change,” a powerful tool to help individuals and communities be successful in real change. Post Covid she started a Civility Workshop on how to create compassion and respect for people who think differently than you do.

She is in private practice full time with her husband, Dana Weary, and other chiropractors, massage therapists, movement specialists, and a nutritional coach. In addition to their primary clinic, Kelli was honored to be the Gonzaga Bulldogs’ team chiropractor for the last 20 years, retiring in 2020. She is the author of “8 Minutes to Ageless,” helping her keep the message alive that aging well is a choice and not that hard to make.

She regularly lectures inside and outside her community, is part of the leadership at the Valley Chamber of Commerce, and is actively involved in the Spokane County Opioid Task Force. She is a proud mom of two 4-legged children.

Roo Ramos (they/them) Consultant, keynote speaker.

Strategy – facilitation – executive coaching – grant writing – speech writing – Culture of belonging/community building – racial equity principles/anti-racism – decolonizing spaces – Intercultural Development Inventory administration – nonprofit executive management support – Indigenous leadership development – Indigenous business development – curriculum development

Roo Ramos is an Iñupiaq, Two Spirit liberation and equity consultant with over 20 years experience in the nonprofit sector and in advocacy, activism, and systems change work. They work at helping organizations, businesses, and government agencies to decolonize and truly integrate the full spectrum of equity in their work.
Roo spent much of their career advocating for Indigenous children, youth, and families in the school, justice, healthcare, and foster care system. They are able to advocate and organize in those spaces because of their lived experience with each of those systems. They are passionate about building communities where these systems are no longer required. They have a bachelor’s degree in journalism with a minor in Native American Studies and an MBA in healthcare management.
Roo is passionate about helping organizations create safer, more inclusive spaces for their employees, board members, and clients. Their progressive executive level experience has been a key factor in helping to create and facilitate executive management support that leads to real change within systems and organizations.  
They own Redfox Consulting and they are the staff-chosen Executive Director of Spectrum Center in Spokane. They also run the Indigenous horse program at the Urban Native Youth Organization.

JENNIFER SLATER (she/her/hers) facilitator, consultant. 

Facilitation – facilitation design and training – project management.

Jennifer was raised in Spokane and her family operates a third generation independent business here in Eastern Washington. Jennifer started her education at the Community Colleges of Spokane, dually enrolled at both local campuses. She completed her degree in Oakland, CA with a BA in Biology, focusing on Behavior, Ecology, and Evolution.

Upon the completion of a fellowship in Genetics, she returned to Spokane as a department lead for a major biotech company. She was also elected as the Safety Committee Chairwoman, and safety committee meeting facilitator.

She has over 20 years of multi-industry management experience, including retail, healthcare, and biotechnology. Although her educational background is focused in science, she carries her systems and processes skills and applies them to various industries in the world of small, independent businesses.

As a community outreach specialist for SIMBA (Spokane Independant Metro Business Alliance), her responsibilities included engaging with local independent businesses and connecting them with resources to support their needs during the dual health and economic crises driven by COVID.

Jennifer was also the Assistant Field Director of the Live Local Campaign, managing a field team aiming to enroll local businesses, facilitating team meetings, onboarding onto the website, and distributing campaign materials across the city. In addition, she assisted in the distribution of micro grants to support our local businesses in concert with solving a community issue.

Jennifer’s role within ABCD is project coordination, facilitation, community engagement and small business recruitment.

DON SNYDER (he/him/his) Consultant. 

Data research and analysis –  strategy development –  stakeholder engagement –  recruiting and staffing optimization.

Don started his entrepreneurial pursuits at just ten years old and has spent nearly three decades in and around small business and mid sized corporations, always focusing on the use of data to tell stories and make informed and effective business decisions. He holds a bachelors in Business Administration, Management, and is a Certified Scrum Product Owner. 

As a consultant, Don’s greatest strength is the compilation and analysis of both quantitative and qualitative data to identify and leverage business opportunities. His philosophy is that data can only give answers that are as good as the questions being asked. As such, his work always begins with an exploration of what data is available, what that data is good for, and how it can be leveraged to uncover hidden insights. 

Most recently, Don built an $8 million dollar book of mortgage origination business, served on the board and as the Business Strategy Advisor for Vets Garage, and collaborated on the Business Brew discussion series. His current pursuit is launching Damn Good Knives and Anti Swag, both based on data-centric approaches to identifying key market segments and optimizing marketing spend efficacy for relational sales professionals.

KAI TEOH (he/him/his) Consultant. 

Data research and analysis

Kai has worked at the intersection of news, data, and technology for the past ten years. He’s built his career on turning complicated data into accessible, informative content for the many communities he’s served.
Kai has mentored many data journalists through Columbia University in New York, and has presented at data- and community-oriented conferences such as SRCCON and NICAR.
Formerly at the Spokesman-Review, he built tools and assisted with data analysis in the newsroom, and developed the elections platform for KHQ in 2020. At Newsday, he managed their Google News Innovation Challenge-funded data platform as their Technical & Data Manager, as well as contributing to the editorial board as a data journalist.
He currently works at the Dallas Morning News as their Data & Interactive News editor managing data reporters, graphics journalists and newsroom developers serving the Dallas-Fort Worth area.

Interested in Joining Forces With Peer Consultants?

Want to join the ABCD constellation of consultants? Click here for more about how it works

How it Works

ABCD runs on a unique and innovative model. Our network comprises subject matter experts in many different fields, each of whom is also a successful entrepreneur. We are able to provide high-quality consultation for a wide-range of corporate needs by leveraging the breadth of our consultants’ expertise; we also collaborate efficiently to maximize each consultant’s potential.

Here’s how it works: ABCD founder Alex Barrouk serves a role similar to a general contractor in the construction industry. Alex understands the overarching goal of a company and brings in the financial consultants, the tax attorneys, the HR advisors, the data analysts, and the M&A consultants to achieve the desired outcome. Critically, none of these professionals work for ABCD. They are successful professionals with their own books of clientele and ABCD contracts them as needed.

If you are an entrepreneur who loves working for yourself but doesn’t love working alone, or you have a business that only works when you are working, becoming a part of this collective could be ideal. We’re looking for people who want to be part of something bigger than what they can do on their own, consultants who are both: subject matter experts and entrepreneurs.

If you’re a BIPOC, LGTBQ+, or women-identifying entrepreneur, there’s room for you. If you want to work project by project to develop your company, there’s room for you. If you’re aligned with our values and want to be part of a network of experts invested in game-changing strategy, there is definitely room for you.

Contact us at the form below and let us know how your vision might include ABCD.

some of our current Clients

Success Stories

Skils’kin spoke to multiple agencies however once we spoke with Alex, we knew that he and his team could provide us with the type of data we were needing. Alex and his associates delivered ahead of schedule, gave a thorough report, and helped us strategically decide next steps for our operation. We will continue to work with Alex as his professionalism, knowledge, and insightfulness are game changers.

Tami – Director of Communication & Governance

The help and insight I was provided as the owner of a small nonprofit was stellar. Alex was insightful, attentive to my needs and concerns, prompt in responding, seemed to have unlimited resources and connections, and was so encouraging in his advice and support. I highly recommend working with him and his team—they are the best in the business!"

Elisabeth – Nonprofit President & Founder

I first learned about Aim & Build Consulting and Development through social media. After reviewing the website, I was impressed with the range of experience and depth of knowledge across team members at ABCD. During my initial consultation, Alex really took the time to understand our organization and provided valuable feedback on how we might build a roadmap for our diverse group of stakeholders. I appreciate the ABCD focus on helping organizations execute their vision and providing the necessary support to achieve results.

Mason – CEO

The protocols ABCD’s team uses are incredibly effective, and even better, they are teaching us to be self-sufficient so that we can continue the great work on our own. I did not know how the work we did together would be more potent than high power counseling, allowing us to go deep into the issues that were keeping us stuck. We have been in practice for over 38 years, but never before have both of us felt 100% confident that what we say we want will transpire. If you feel a bit hopeless that what you want won't happen, my advice is to reach out now.

Kelli P, Dr & Owner

We certainly could not have gotten here without ABCD’s expert guidance. Once Alex and I had a chance to demonstrate exactly where we, as a company, were headed, they all became enthusiastic adopters. We are now into the rollout of the strategic plan to the next layer of management and the excitement from the upper management team is palpable and the adoption is going much smoother. Working with ABCD was exactly the catalyst we needed to create a cohesive strategic vision for my company. Our vision is succinct, defined and embraced by the entire company. Thanks, ABCD!

Melanie, CEO

ABCD has helped us rationalize our MO, which created a better and more efficient flow. In turn he also helped us renegotiate our logistics contract and saved an average $160,000/fiscal year.

Marc, Director

Our company (...) struggled with structure, values and accountability. We now have structure and clear processes. The leadership team was redesigned, some leaders stepped down, and new leaders were discovered. ABCD coached and equipped our leaders with soft skills and leadership to take their departments and the company to the next level. The whole team was redesigned to have the right people in the right seat, technical skills, shared vision and values, and an embodiment of our culture of accountability. The whole team was redesigned to have the right people in the right seat, technical skills, shared vision and values, and an embodiment of our culture of accountability.

Josh, Lead Dr, CEO

Alex has taught me so much about myself, helped me believe in myself, and therefore I have grown as a team lead more (...) than I ever thought I would. I now have total confidence (...) on how to motivate, encourage, coach, and teach my staff to be better providers for the office. I felt skilled and confident enough because Alex invested time to coach me (...) He took me from a timid leader to a leader with confidence. I no longer wonder where my lines in leadership are. Before, I never knew if I could make a decision without consulting someone else.

Kalie, Lead

Get In Touch

Call: (310) 980-0989

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