About Us

ALEX BARROUK (he/him/his) Founding director, consultant, business development, vision activator. 

Strategy – planning and execution – business growth and profitability – leadership development and executive coaching – change design and management – culture – stakeholders engagement – communications – workshop design and facilitation.

As the founder of ABCD consulting, and a growth strategy consultant, Alex’s role is to serve as your company’s primary care provider: he diagnoses organizations, and helps them find the path to healthier dynamics and growth-oriented models. He sees people, systems, and organizations for their potential rather than focusing on where they are currently stuck.

Throughout his career, he has focused on three distinct areas of expertise: business management, project management, and psychology. Combining these experiences with best practices learning, Alex has designed a unique consulting approach that focuses on vision and execution, organizational psychology and leadership development. 

Alex’s vision for ABCD is to gather a team of subject matter experts with extraordinary skills that will serve leaders and ‘change the game’ of any organization. We never drop knowledge and leave. We walk the path with our clients, to train them and their teams to become execution experts.

Alex’s clients have included top-level decision makers at all types of medium-to-large organizations over the years, and his ability to untangle problems to find a strategic path has been demonstrated across cultures, countries, and a broad variety of organizations. Alex is also part of the Coaching Bureau at Gonzaga’s University’s Leadership Training and Development department.

DEANNA DAVIS (she/her/hers) Consultant, keynote speaker, author.

Organizational alignment – strategy and planning – leadership development and executive coaching – stakeholders engagement – grant writing.

Deanna Davis PhD, MPH serves as CEO of Applied Insight, LLC, where she helps individuals thrive and businesses create results that matter. She has 25 years’ experience as an executive, leadership coach, strategic consultant, and leader in both corporate and nonprofit settings. She is the author of three books and speaks internationally on leadership, business success, and how Positive Psychology principles lead to radical resilience in work and life. Dr. Davis holds a PhD in Leadership from Gonzaga University and a Master of Public Health Degree from the University of Washington.

Dr. Davis is the author of three best-selling books, is an accomplished professional speaker, entertainer, and comedienne. Known for her characteristic blend of humor and how-to, she shares cutting-edge research and practical strategies for creating extraordinary success and satisfaction in work and in life. She helps clients focus on what matters most and what works best so they can love their life and live their purpose with more ease and less stress.

Dr. Davis has spoken and consulted for companies as diverse as Microsoft, Baird Financial, The National Association of Women Business Owners, The American Heart Association, Farmers Insurance, Salon Services, the Small Business Administration, and the US Forest Service, and more. Deanna advocates personal, professional, and organizational change using “the big power of small,” since small changes, small steps, and small investments lead to big—and lasting—results over time.

LACRECIA “LU” HILL (she/her/hers) Consultant. 

Change facilitation and management – team building – hard conversation facilitation – anti racism work, diverse, equitable and inclusive culture – emergent/strategic planning – process mapping.

Lacrecia “Lu” Hill has over ten years of executive-level experience, and a drive
to ensure people and systems work together to meet objectives. She has modeled her career around the philosophy that supporting personal and professional growth leads to the most effective working environment. She holds a bachelor’s degree in psychology and an MBA.

Lu spent most of her career in the non-profit and philanthropic sector, only leaving to take over the family business. She started her career with Boys & Girls Clubs, working in Las Vegas NV and Sweet Home/Lebanon OR, before coming home to the Spokane Clubs in 2011.

She also worked as a Senior Program Associate with the Empire Health Foundation. Since 2015, she has been in the cannabis industry, building out cannabis production, extraction, packaging, sales, and distribution facilities, and implementing best practices in management, finance, and manufacturing.

She owns her own consulting business (Wake the Culture) and is a yoga teacher (The Wake Yoga). She is also the emergent strategist for SIMBA. Lu currently serves as board president of Spectrum LGBTQIA2s+ Center, she also represents the center on the Spokane Regional Domestic Violence Coalition.

She is on the Inland Northwest Business Alliance (INBA) board, as well as the WA State LGBTQ+ Commission’s Economic Development Committee. She represents state rep. Timm Ormsby on the SNAP board. Most recently, she has been working with a group in eastern Washington to establish a Black chamber of commerce.

Sybil MacDonald (she/her/hers) Consultant & Communications Executive. 

Public Relations – Publicity and Crisis Management – Development and execution of transcendent campaigns that reach and motivate target audiences (mainstream, Hispanic and multiethnic) while elevating and protecting the client brand.

Public Relations – Publicity and Crisis Management – Development and execution of transcendent campaigns that reach and motivate target audiences (mainstream, Hispanic and multiethnic) while elevating and protecting the client brand. 

Sybil MacDonald is the principal of Marketing & Communications, an agency that specializes in the development and execution of multilevel publicity and marketing campaigns that engage and motivate target audiences. She works with clients on the development of comprehensive internal/external communications plans that prepares them to navigate sensitive issues and crisis situations to mitigate fallout and protect company reputation.

Sybil is an accomplished communications executive with over 20 years of experience in publicity, communications and marketing for mainstream, Hispanic and multi-ethnic target markets. Her extensive client roster covers many categories from entertainment to finance, government agencies and elected officials, hospitals, educational institutions, nonprofits and consumer products. She prides herself on her ability to develop innovative messaging and creative campaigns that break through the clutter to best position clients against the competition.

She began her career in television where she worked with network news departments promoting breaking news stories on a global level and later launching television series and publicizing network specials for CBS, Paramount Television, Nickelodeon/MTV and the Univision Network. Sybil is an expansive thinker who has created unprecedented outreach efforts that have often exceeded client expectations for earned media coverage. 

Her extensive experience working with newsrooms and journalists has led to a niche expertise with crisis management. She takes a proactive approach preparing clients for “the worst case scenario” considering every facet of communications that an organization needs to both internally communicate with staff during emergency scenarios as well as best position messaging for media inquiries. She has served as an on-camera bilingual spokesperson (English/Spanish) as well as media trained C-Suite executives for television and print interviews that successfully communicate the message and protect and enhance brand reputation. 

When developing a communications campaign, Sybil works closely with clients to help identify long term goals to develop a plan that complements company direction with short-term benchmarks on the way to meeting ultimate goals. 

Sybil recently graduated with a degree in Horticulture from UCLA. She also has a double-major BA in Journalism/Public Relations and English from USC. For the past several years, she has been a guest speaker and student mentor for USC Dornsife College of Letters, Arts and Sciences. She is a former board member of Habitat for Humanity, Los Angeles and was awarded “Volunteer of the Year” by Big Sisters of Los Angeles. 

“A successful communications plan is always evolving in an organic manner. Given the curveballs that life can throw our way, it is important to be nimble and able to pivot on the road to meeting the goal.”

HADLEY MORROW (they/them/she/her) Consultant, Facilitator

Collective Impact Facilitation – Strategic Planning – Anti-Racism, Culture of Belonging, Leading with Radical Love workshops and coaching – Change Management – Conflict Resolution and Healing Spaces – Team Values and Vision building – Power Analysis / Equity Audits – Community Engagement – Participatory Budgeting and Design – Advocacy and Community Action planning – Community and Policy Organizing

hadley morrow was born and raised in Spokane and, typical for many local teens, left for college intent on moving as far away as possible and never coming back. They went to University of Denver and gained a BA in International Studies hoping to join the foreign service. During this time she studied abroad in Rwanda in a program for Post-Genocidal Reconciliation and Peacebuilding and experienced a personal awakening of curiosity around the intersections of systems of oppression like colonialism and racism with holding community trauma and healing. With a new perspective they returned focused on building community capacity for transformation, healing and radical love, and committed that the best place to do so would be alongside the community that raised her.

hadley was most recently with Better Health Together for 7 years, serving as Director of Movement Building while the organization convened over 100 organizations across eastern Washington towards collective approaches to transforming our health care delivery system. In this role she directed strategic initiatives that focused on shifting voice and power in decision making to those who had typically been left out, using tools of participatory design and culture of belonging building. They are most proud of supporting the Better Health Together board through a transformation from a 17 member sector representative board to a 30 person relational community board with explicit goals for intersectional representation to truly insure community voice drives decisions. They also feel privileged to be actively supporting people to meaningfully engage in racial equity work as an Executive Committee Member of the Spokane NAACP since 2020. She is deeply in love with Spokane where she can be found walking her dog in local parks, regularly attending city council and neighborhood meetings, never missing a Terrain art event, and slack-lining, skiing, climbing and playing video games with their partner.

Roo Ramos (they/them) Consultant, keynote speaker.

Strategy – facilitation – executive coaching – grant writing – speech writing – Culture of belonging/community building – racial equity principles/anti-racism – decolonizing spaces – Intercultural Development Inventory administration – nonprofit executive management support – Indigenous leadership development – Indigenous business development – curriculum development

DON SNYDER (he/him/his) Consultant. 

Data research and analysis –  strategy development –  stakeholder engagement –  recruiting and staffing optimization.

Don started his entrepreneurial pursuits at just ten years old and has spent nearly three decades in and around small business and mid sized corporations, always focusing on the use of data to tell stories and make informed and effective business decisions. He holds a bachelors in Business Administration, Management, and is a Certified Scrum Product Owner. 

As a consultant, Don’s greatest strength is the compilation and analysis of both quantitative and qualitative data to identify and leverage business opportunities. His philosophy is that data can only give answers that are as good as the questions being asked. As such, his work always begins with an exploration of what data is available, what that data is good for, and how it can be leveraged to uncover hidden insights. 

Most recently, Don built an $8 million dollar book of mortgage origination business, served on the board and as the Business Strategy Advisor for Vets Garage, and collaborated on the Business Brew discussion series. His current pursuit is launching Damn Good Knives and Anti Swag, both based on data-centric approaches to identifying key market segments and optimizing marketing spend efficacy for relational sales professionals.