About Us

Who we are
Core Competencies
Success Stories
Core Values

Meet ALEX

ALEX BARROUK

Project Lead/Research & Strategy/Facilitation/Implementation

As the founder of ABCD consulting, Alex’s distinctive expertise allows him to diagnose organizations and help them find the path to healthier dynamics and growth-oriented models. Alex offers guidance to executive teams navigating growth, change, or cultural transformation. As a seasoned strategist and organizational psychologist, Alex serves as a strategic partner—supporting organizations through high-leverage interventions that unlock clarity, coherence, and capacity. He sees people, systems, and organizations for their potential rather than focusing on where they are currently stuck.

Alex’s areas of expertise include vision-to-execution strategy design, organizational health and capacity audits, senior leadership alignment, culture building & change roadmapping, crisis mitigation and post-crisis realignment, DEI Implementation with measurable outcomes. Alex’s signature frameworks (From Data to Execution, Listen Louder™, Contextual Coaching) blend data, psychology, and real-world dynamics. His advisory style is incisive, collaborative, outcome driven, and deeply human.

With a rich multicultural background, Alex champions inclusion as a critical agenda and a strategy for organizations. His collaborative work has resulted in tangible and measurable implementation strategies that prioritize diversity. Driven by French, North-African/Middle Eastern, and American influences, Alex’s unique approach resonates deeply with the intricacies of organizational dynamics and multiculturalism.

Alex has been leading Listen Louder and ABCD consulting services suite for 7 years, to cater to all leaders and decision makers dedicated to driving excellence and innovative thinking. Some of his recent clients include state & local government, regional nonprofits, system-level health providers.

Core Competencies

We operate in the areas of business, nonprofit, local government, economic development, inclusion, and sustainability. Our firm is anchored by a constellation of seasoned consultants and subject matter experts. For each engagement, we custom-build teams to match the unique needs, context, and goals of our clients.


Consultant bios and credentials are available upon request.

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Organizational Strategy & Design

  • Strategic planning, structure, and role clarity

  • Adaptive change management

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Leadership Development & Alignment

  • Executive coaching, team alignment, and succession planning

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Diversity, Equity, Inclusion & Belonging

  • DEI strategy, cultural responsiveness, and equitable policy design

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Organizational Health & Capacity Building

  • Systems audits, culture building, and post-crisis realignment

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Brand, Communications & Stakeholder Strategy

  • Brand narrative, visibility strategy, and multi-stakeholder engagement

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Public Sector & Nonprofit Consulting

  • Regional systems strategy in government and nonprofit ecosystems

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Cross-Sector Collaboration & Ecosystem Strategy

  • Inclusive economic development and multi-stakeholder coalition work

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Operational Effectiveness & Systems Implementation

  • Infrastructure design, process improvement, and tool implementation

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Research, Data, and Evaluation

  • Mixed-method diagnostics, psychographic segmentation, and strategy-aligned evaluation

Success Stories

The experience of working with ABCD was a powerful, transformative journey. In the beginning, I was doubtful our team could change in a lasting and meaningful way; however, in working closely with their team, I was never so happy to be proven wrong. Their ability to peel away the layers of distrust, hurt, and defensive communication to guide us in connecting with one another and build a new foundation was extraordinary. In this journey, I had someone in my corner; encouraging, inspiring and challenging me to lead my team on a new journey, one that we define for ourselves. ABCD consultants showed me how to listen in new ways and that connecting with my team is not just what builds our new foundation but is the most important ongoing interaction we could ever do in order to remember who we are and why we are here - the human experience in healing. Thank you for showing me how to Listen Louder!

Meredith, Director

Skils’kin spoke to multiple agencies however once we spoke with Alex, we knew that he and his team could provide us with the type of data we were needing. Alex and his associates delivered ahead of schedule, gave a thorough report, and helped us strategically decide next steps for our operation. We will continue to work with Alex as his professionalism, knowledge, and insightfulness are game changers.

Tami – Director of Communication & Governance

The help and insight I was provided as the owner of a small nonprofit was stellar. Alex was insightful, attentive to my needs and concerns, prompt in responding, seemed to have unlimited resources and connections, and was so encouraging in his advice and support. I highly recommend working with him and his team—they are the best in the business!"

Elisabeth – Nonprofit President & Founder

I first learned about Aim & Build Consulting and Development through social media. After reviewing the website, I was impressed with the range of experience and depth of knowledge across team members at ABCD. During my initial consultation, Alex really took the time to understand our organization and provided valuable feedback on how we might build a roadmap for our diverse group of stakeholders. I appreciate the ABCD focus on helping organizations execute their vision and providing the necessary support to achieve results.

Mason – CEO

The protocols ABCD’s team uses are incredibly effective, and even better, they are teaching us to be self-sufficient so that we can continue the great work on our own. I did not know how the work we did together would be more potent than high power counseling, allowing us to go deep into the issues that were keeping us stuck. We have been in practice for over 38 years, but never before have both of us felt 100% confident that what we say we want will transpire. If you feel a bit hopeless that what you want won't happen, my advice is to reach out now.

Kelli P, Dr & Owner

We certainly could not have gotten here without ABCD’s expert guidance. Once Alex and I had a chance to demonstrate exactly where we, as a company, were headed, they all became enthusiastic adopters. We are now into the rollout of the strategic plan to the next layer of management and the excitement from the upper management team is palpable and the adoption is going much smoother. Working with ABCD was exactly the catalyst we needed to create a cohesive strategic vision for my company. Our vision is succinct, defined and embraced by the entire company. Thanks, ABCD!

Melanie, CEO

ABCD has helped us rationalize our MO, which created a better and more efficient flow. In turn he also helped us renegotiate our logistics contract and saved an average $160,000/fiscal year.

Marc, Director

Our company (...) struggled with structure, values and accountability. We now have structure and clear processes. The leadership team was redesigned, some leaders stepped down, and new leaders were discovered. ABCD coached and equipped our leaders with soft skills and leadership to take their departments and the company to the next level. The whole team was redesigned to have the right people in the right seat, technical skills, shared vision and values, and an embodiment of our culture of accountability. The whole team was redesigned to have the right people in the right seat, technical skills, shared vision and values, and an embodiment of our culture of accountability.

Josh, Lead Dr, CEO

Alex has taught me so much about myself, helped me believe in myself, and therefore I have grown as a team lead more (...) than I ever thought I would. I now have total confidence (...) on how to motivate, encourage, coach, and teach my staff to be better providers for the office. I felt skilled and confident enough because Alex invested time to coach me (...) He took me from a timid leader to a leader with confidence. I no longer wonder where my lines in leadership are. Before, I never knew if I could make a decision without consulting someone else.

Kalie, Lead

see case studies

Values that drive us

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Fiercely Inclusive

We believe in and promote models where everyone belongs, at all levels of any organization.

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Data Driven, result & growth oriented

Collecting data and intelligence is the foundation to growth-oriented models. (whatever growth means to your organization)

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Incubator of talent

Organizations should be intentional about staff development and help them identify their gifts, and grow in their talents.

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Collective thinking

Combined talents, second opinions and diverse approaches always deliver better outcomes.

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Deliver excellence, be a game changer

We work to help organizations reach outcomes that exceed their expectations.

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Be bold

We think big, and help design bold goals that will take clients further than they could imagine.

Get In Touch

Call: (310) 980-0989

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