About Us
Values that drive us
Fiercely Inclusive
We believe in and promote models where everyone belongs, at all levels of any organization.
Data Driven, result & growth oriented
Collecting data and intelligence is the foundation to growth-oriented models. (whatever growth means to your organization)
Incubator of talent
Organizations should be intentional about staff development and help them identify their gifts, and grow in their talents.
Collective thinking
Combined talents, second opinions and diverse approaches always deliver better outcomes.
Deliver excellence, be a game changer
We work to help organizations reach outcomes that exceed their expectations.
Be bold
We think big, and help design bold goals that will take clients further than they could imagine.
Meet the team

ALEX BARROUK (he/him/his) Founding director, consultant, business development, vision activator.
Strategy – planning and execution – business growth and profitability – leadership development and executive coaching – change design and management – culture – stakeholders engagement – communications – workshop design and facilitation.
As the founder of ABCD consulting, and a growth strategy consultant, Alex’s role is to serve as your company’s primary care provider: he diagnoses organizations, and helps them find the path to healthier dynamics and growth-oriented models. He sees people, systems, and organizations for their potential rather than focusing on where they are currently stuck.
Throughout his career, he has focused on three distinct areas of expertise: business management, project management, and psychology. Combining these experiences with best practices learning, Alex has designed a unique consulting approach that focuses on vision and execution, organizational psychology and leadership development.
Alex’s clients have included top-level decision makers at all types of medium-to-large organizations over the years, and his ability to untangle problems to find a strategic path has been demonstrated across cultures, countries, and a broad variety of organizations. Alex is also part of the Coaching Bureau at Gonzaga’s University’s Leadership Training and Development department.
Alex’s vision for ABCD is to gather a team of subject matter experts with extraordinary skills that will serve leaders and ‘change the game’ of any organization. We never drop knowledge and leave. We walk the path with our clients, to train them and their teams to become execution experts.
Our group is continuously growing and evolving. Our areas of expertise include and are not limited to:
- Data/Market Research & Analysis
- Strategic Planning & Facilitation
- Execution & Facilitation
- Culture, Diversity, Equality & Inclusion, HR
- Marketing
- Workshops & Trainings
- Business Development
Interested in Joining Forces With Peer Consultants?
Want to join the ABCD constellation of consultants? Click here for more about how it works
How it Works
ABCD runs on a unique and innovative model. Our network comprises subject matter experts in many different fields, each of whom is also a successful entrepreneur. We are able to provide high-quality consultation for a wide-range of corporate needs by leveraging the breadth of our consultants’ expertise; we also collaborate efficiently to maximize each consultant’s potential.
Here’s how it works: ABCD founder Alex Barrouk serves a role similar to a general contractor in the construction industry. Alex understands the overarching goal of a company and brings in the financial consultants, the tax attorneys, the HR advisors, the data analysts, and the M&A consultants to achieve the desired outcome. Critically, none of these professionals work for ABCD. They are successful professionals with their own books of clientele and ABCD contracts them as needed.
If you are an entrepreneur who loves working for yourself but doesn’t love working alone, or you have a business that only works when you are working, becoming a part of this collective could be ideal. We’re looking for people who want to be part of something bigger than what they can do on their own, consultants who are both: subject matter experts and entrepreneurs.
If you’re a BIPOC, LGTBQ+, or women-identifying entrepreneur, there’s room for you. If you want to work project by project to develop your company, there’s room for you. If you’re aligned with our values and want to be part of a network of experts invested in game-changing strategy, there is definitely room for you.
Contact us at the form below and let us know how your vision might include ABCD.
some of our current Clients











Success Stories
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