Our team of experts will help you overcome your biggest business challenges.
What we do:
Our team of business experts clarifies your step-by-step roadmap to help deliver your vision and reach your goals.
Vision
• Clarify vision
• Articulate mission
• Identify goals
• Embody values
• Define culture
Plan
• Research and apply data
• Formulate strategic plan
• Develop marketing strategy
• Design implementation plan
Execution
• Foster leadership/EQ
• Implement organizational alignment
• Establish performance metrics
• Develop HR
• Design operations, systems, & processes
Growth
• Measure sales & customer engagement
• Institute innovation & proactive mindset
• Increase revenue
• Optimize profit
Intake phase: we assess your company, run interviews, and define the diagnosis.
Plan phase: we support CEOs/leadership to deliver the strategy and execution plan.
Implementation phase: we deploy our team of experts to coach leaders and cascade the plan through your organization.
Growth phase: we train your team to focus on execution and continuous improvement.
Who we are:
Each member of our team:
- Is an expert in vision, mission, values, and culture. We help define your 'why'.
- Has first hand experience with business ownership and/or C-suite level positions. We are on your side.
- Focuses on execution and is an implementation expert; we know how to make things happen. We will walk the path with you.
Founder, Principal Consultant
Strategic Planning, Execution, Change Management, Organizational Design, Systems / Processes, Branding / Storytelling
Hi, and welcome to ABCD. I’m Alex, and as a general consultant, my role is to serve as your company’s primary care provider: I diagnose organizations, and I help them find the path to healthier dynamics and growth-oriented models. I see people, systems, and organizations
for what they could be rather than focusing on where they are currently stuck.
Throughout my careers, I’ve focused on three distinct areas of expertise: business management, project management, and clinical psychoanalysis. Combining these experiences with best practices learning and a lot of studying, I have designed a unique consulting approach that focuses on vision and execution, while coaching clients along the way. We never drop knowledge and leave. We walk the path with our clients and train them and their teams to become execution experts.
My vision for ABCD was to gather a team of subject matter experts with extraordinary skills that could serve leaders and ‘change the game’ of any organization. Today, I am proud to work with these amazing individuals that I admire professionally and personally; I learn from them every day.
The three things I am best at:
- Diagnosing organizations; creating a path for success.
- Shifting paradigms and managing change.
- Identifying untapped potential in people, systems, & organizations.
Carrie Maldonado
- HR
- Leadership
- Systems/Processes
- Performance Metrics & Management
- Applied Behavioral Science
Carrie started her career as an Organizational Behavior Management project director working with companies across the US and Canada to improve performance using a system of applied behavioral psychology. This led to fifteen years as a senior Human Resources executive in the private sector.
Throughout her career, Carrie has provided leadership development, strategic planning, performance management, compensation and incentive plans, employee relations and legal compliance.
As a certified coach, Carrie is highly effective working with business owners and managers in developing strategic plans, communication strategies and in generating creative solutions.
Carrie has served on several boards, was a faculty member of Chapman University teaching Organizational Behavior and is certified in administering and interpreting DiSC profiles.
– Building highly cohesive teams.
– Developing effective leaders.
– Creating action-oriented goals so that crazy, unattainable visions become reality.
Daniel Mahoney
- Executive Coaching and Development
- Organizational Alignment
- Performance optimization
Dan Mahoney is a seasoned executive and CEO with over 30 years of experience in the semiconductor and solid-state storage industries. He led companies such as Hitachi, Mitsubishi Electronics, Renesas, NEC Electronics in important market repositioning strategies and aggressive growth strategies. Since 2019, Dan has been a CEO/Owner Peer Group Chair with CEO Focus in Spokane.
In addition to his executive career, Dan has been serving as an advisory board member for several companies and organizations such as Gonzaga University’s School of Leadership Studies in Spokane, WA.
For five years Dan has been an annually-featured speaker in Gonzaga University’s Emerging Leaders’ Program for high potential mid-career business, government and non-profit leaders.
Since 2016 he has been an Adjunct Professor in Whitworth University’s Graduate School of Business, is a Member of Whitworth University’s Business advisory Board, and has served as an executive coach. He is a member of the Spokane Angel Alliance. Dan has been actively involved as a participant and leader in Kairos Prison Ministry International, a Christian ministry to the incarcerated that has also been shown to significantly reduce recidivism.
He is a member of the United States Military Academy Association of Graduates and has completed the Harvard Law School Program on Negotiation and the University of Chicago’s Finance for Executives Course. He served as an officer in the U.S. Army and Washington National Guard for a total of eight years.
– Organizational alignment & goals achievement strategy.
– Leadership development & executive coaching.
– Design thinking to address adaptive challenges to the organization.
William Hockett
- Marketing
- Strategic Planning
- Qualitative Market Research
- Business Development
- Business Crisis Intervention
Will serves as founder and president of Critical Data, Inc. – a thirty three year old specialized marketing, business development, change management, and strategic market research firm headquartered in Spokane, Washington.
His clients include Fortune 100 firms such as General Motors and Proctor and Gamble, regional and local companies, and non-profit organizations. Critical Data has developed a national reputation for innovatively solving problems for clients and implementing growth. In 1996, Will was featured on the front cover of INC Magazine as an innovator who significantly impacts companies and helps them to grow.
He is a frequent keynote speaker for corporations across the U.S. and has been featured and quoted in national publications and periodicals. Will is a popular lecturer and guest instructor at colleges and universities, as well as a consultant to multinational firms.
Will also serves on numerous boards for civic and non-profit organizations and teaches business and organizational development classes at North Idaho College’s Workforce Training Center.
– Obtaining in-depth qualitative findings through innovative market research.
– Developing innovative marketing and growth solutions.
– Communicating and implementing tangible change initiatives.
Case Studies
Client: Fast-growing medical office
Mission:
Define and implement the strategic vision/culture and processes to support and sustain the practice’s growth
Outcome:
Our work contributed to a 25% increase in operating income
Client:
Fast-growing medical office
Mission:
Define and implement the strategic vision/culture and processes to support and sustain the practice’s growth.
Implementation:
- Strategic planning and execution plan
- Developed leaders and a path to leadership, and trained leads in strategy and execution
- Created and implemented a comprehensive HR system
- Audited IT support, sourced and vetted the appropriate partner, implemented a new comprehensive IT system
Outcome:
Our work contributed to a 25% increase in operating income
Term:
4 quarters
Client: Multi-State power distribution company
Mission:
Improve the efficiency of the temporary power installation crews
Outcome:
Increased jobs completed per installer pair by 25%, decreased worksite accidents by 87%, and developed workflow processes that enabled a centralized dispatch system, reducing costs by over $125,000 annually
Client:
Multi-State power distribution company
Mission:
Improve the efficiency of the temporary power installation crews
Implementation:
- Develop behavior-based training and skills assessments for each job function
- Conduct time and safety studies for each task to establish reasonable expectations of work completions
- Redesigned work flow processes to reduce repeat trips, improve safety, and ensure more jobs were completed per installer pair per day
Outcome:
Increased jobs completed per installer pair by 25%, decreased worksite accidents by 87%, and developed workflow processes that enabled a centralized dispatch system, reducing costs by over $125,000 annually.
Term:
6 quarters
Client: Menswear Retail Chain
Mission:
Increase profitability of transactions
Outcome:
Increased units per transaction by 47%, and increased bottom line profitability by 15%.
Client:
Menswear Retail Chain
Mission:
Increase profitability of transactions
Implementation:
- Conducted a workflow analysis to determine points in the sale that could be improved
- Created complete customer service training for retail associates and managers
- Implemented tracking and feedback systems, including mystery shopper program
Outcome:
Increased units per transaction by 47%, and increased bottom line profitability by 15%.
Term:
6 quarters
Client: US leader in high-end construction material
Mission:
Audit logistics, find areas to increase profitability
Outcome:
Through disciplined auditing, negotiation and internal systems, reduced overhead expenses resulting in a savings of $160,000/fiscal year
Client:
US leader in high-end construction material
Mission:
Audit logistics, find areas to increase profitability
Implementation:
- Auditing of costs and internal systems
- Market study, negotiation with vendors
- Trained client in maintaining new systems to sustain newly gained profitability
Outcome:
Through disciplined auditing, negotiation and internal systems, reduced overhead expenses resulting in a savings of $160,000/fiscal year
Term:
2 quarters
Client: 40+ year-old national skin care company
Mission:
Turn-around five years of steadily declining sales
Outcome:
At the end of year one, the company earned its first profit in seven years. Since that time the company has earned steady and impressive growth and market share.
Client:
40+ year-old national skin care company
Mission:
Turn-around five years of steadily declining sales
Implementation:
- Performed national market research and due diligence with lost retailers, buyers, and customers.
- Completed qualitative competitive intelligence with four primary direct competitors
- Evaluated internal team and oversaw exit of owner as active in the business and CEO
- Re-staffed based upon future market demands and needs
- Re-branded, repackaged, and re-emerged with a vibrant focus on a younger age group
- Developed a robust on-line shopping cart website and sales process
- Transitioned focus of the company to online with retail support
- Developed new wholesale and representative relationships to target retail marketplace
Outcome:
At the end of year one, the company earned its first profit in seven years. Since that time the company has earned steady and impressive growth and market share.
Term:
7 quarters
Client: Regional furniture retailer
Mission:
Address stagnant gross sales combined with steadily increasing advertising expenditures
Outcome:
Reduced all marketing costs overall by 44% while boosting sales 36% within first year of plan implementation
Client:
Regional furniture retailer
Mission:
Address stagnant gross sales combined with steadily increasing advertising expenditures
Implementation:
- Performed in-depth market research with target customers.
- Performed a comprehensive marketing audit
- Terminated long-time advertising agency and brought in-house
- Developed new branding to include external building upgrades
- Hired and trained younger sales representatives in harmony with refined market approach
- Implemented customer service and sales training with new and existing team members
- Relocated departments within the stores based upon consumer input from market study
Outcome:
Reduced all marketing costs overall by 44% while boosting sales 36% within first year of plan implementation.
Term:
3 quarters
Success Stories
Schedule your complimentary consultation or speaking engagement:
Or Call +1 (310) 980-0989
We’re business consultants and we want to play our part in helping our business community!
Our job and expertise are to help businesses be realistic and prepared, whatever the circumstances are.
Here are a few things business leaders need to realize:
• This will last longer than what people anticipate.
• There might be a second wave.
• The end of the confinement won’t be a return to “normal” in one day, it will be very gradual, which means it will take time.
• “Normal” won’t be the same normal we knew before. A lot of things will change. This is not an earthquake, flood or tsunami where you just rebuild after. The economy will be more impacted.
Our team has been helping our clients mitigate the impact of COVID19 and here’s how:
• HR guidance and compliance when adjusting staff jobs or laying off.
• Design alternative ways to serve clients.
• Weather loss of income.
• Set remote work.
• Prepare for possible closure and/or restructuring.
Contact us if you need practical help.
[email protected]
310.980.0989
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